Vice President of Marketing and eCommerce

$110,000 - $130,000/Yr

Wurth Adams Nuts And Bolts - Frankfort, NY

Full-time - Senior

Frankfort, NY

About the position

The Vice President of Marketing and eCommerce will spearhead the development and execution of innovative marketing strategies and eCommerce initiatives aimed at driving growth, enhancing brand visibility, and improving customer engagement. This role demands a strategic thinker with extensive knowledge of digital marketing, eCommerce best practices, and consumer behavior.

Responsibilities

• Lead and inspire teams to develop strategic plans aligned with organizational goals.
• Manage and develop the quality assurance and product management teams, providing guidance and support.
• Oversee key system functions with broad influence throughout the organization.
• Develop and implement comprehensive marketing and eCommerce strategies.
• Conduct market research to identify trends and customer needs.
• Set performance goals and evaluate team performance.
• Design and execute digital marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies accordingly.
• Oversee the eCommerce platform to ensure an optimal user experience and effective inventory management.
• Implement strategies to increase online sales and conversion rates.
• Enhance brand positioning and messaging across all platforms.
• Collaborate with other departments to ensure cohesive strategies and execution.
• Monitor and report on key performance metrics, making data-driven decisions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and driving online sales.
• Strong understanding of digital marketing tools and eCommerce best practices.
• Excellent leadership and team management skills.
• Analytical mindset with proficiency in data interpretation and performance metrics.
• Exceptional communication and interpersonal skills.

Nice-to-haves

• Experience with advanced analytics tools and techniques.
• Familiarity with inventory management systems.
• Knowledge of supply chain solutions and industrial products.

Benefits

• Maternity/Paternity leave after 1 year of service.
• Tuition Reimbursement eligible after 1 year of service.
• Health benefits including medical, vision, dental, and life insurance.
• 401(k) plan with company contributions.
• Short-term and long-term disability insurance.
• Paid Time Off accrued per pay period, with an additional day earned per year of service.
• 10 paid holidays.