Vice President of Marketing and Enrollment

Gannon University - Erie, PA

Full-time - Executive

Erie, PA

5,001-10,000 employees

Educational Services

About the position

The Vice President of Marketing and Enrollment at Gannon University is a key leadership role responsible for driving innovative marketing strategies and enrollment initiatives. This position is crucial as the university approaches significant milestones, including its 100-year anniversary and the establishment of a strategic partnership with Ursuline College. The VP will play a vital role in shaping the university's future and enhancing its visibility and appeal to prospective students.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance the university's brand and attract prospective students.
• Oversee enrollment management processes to ensure effective recruitment and retention of students.
• Collaborate with academic departments to align marketing efforts with program offerings and institutional goals.
• Lead a team of marketing and enrollment professionals, fostering a culture of innovation and excellence.
• Analyze market trends and data to inform decision-making and strategy adjustments.

Requirements

• Proven experience in higher education marketing and enrollment management at an executive level.
• Strong leadership skills with a track record of building and managing high-performing teams.
• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Ability to develop and execute strategic plans that align with institutional goals.

Nice-to-haves

• Experience with digital marketing and social media strategies.
• Familiarity with data analytics tools for enrollment management.
• Knowledge of Catholic higher education and its unique challenges.

Benefits

• Competitive salary based on skills and experience.
• Comprehensive benefits package including health insurance, retirement plans, and professional development opportunities.