Vice President of Marketing and Enrollment

Gannon University - Erie, PA

Full-time - Executive

Erie, PA

5,001-10,000 employees

Educational Services

About the position

The Vice President of Marketing and Enrollment at Gannon University is a strategic leadership role responsible for overseeing the university's marketing initiatives and enrollment strategies. This position is crucial as the university approaches significant milestones, including its 100-year anniversary and the establishment of a new strategic partnership with Ursuline College. The Vice President will play a key role in shaping the university's future and enhancing its visibility and appeal to prospective students.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance the university's brand and visibility.
• Oversee enrollment management processes to attract and retain students across all campuses.
• Collaborate with academic departments to align marketing efforts with program offerings and institutional goals.
• Lead a team of marketing and enrollment professionals, providing guidance and support to achieve departmental objectives.
• Analyze market trends and data to inform decision-making and improve enrollment outcomes.
• Foster relationships with community partners and stakeholders to promote the university's mission and programs.

Requirements

• Proven experience in higher education marketing and enrollment management at a senior leadership level.
• Strong understanding of strategic planning and implementation in a university setting.
• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Demonstrated ability to lead and inspire a team towards achieving common goals.
• Analytical skills to assess market trends and enrollment data effectively.

Nice-to-haves

• Experience with digital marketing strategies and tools.
• Familiarity with Catholic higher education and its values.
• Ability to work collaboratively in a multi-campus environment.

Benefits

• Competitive compensation package based on skills and experience.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.