Vice President of Marketing and Growth Operations

Zenoti - Seattle, WA

Full-time - Senior

Seattle, WA

Administrative and Support Services

About the position

The Head of Marketing and Growth Operations at Zenoti is a critical leadership role responsible for orchestrating systems, processes, and teams to drive a world-class growth engine. This position requires a strong analytical and process-driven mindset, focusing on aligning sales and marketing processes, optimizing system performance, and ensuring data integrity. The ideal candidate will leverage marketing automation and CRM technologies to deliver exceptional user and brand experiences while collaborating cross-functionally to achieve strategic business goals.

Responsibilities

• Oversee all marketing operations functions, including processes, marketing systems, workflow, SLAs, reporting, email, and database management.
• Take ownership of system administration, including security, system integration, user guidelines, and ongoing optimization.
• Develop and execute a strategy for marketing measurement, dashboards/analytics, and attribution.
• Leverage Hubspot, Salesforce, BI, and other systems to create a company-wide measurement system.
• Deliver regular business metrics, pipeline contribution, actual vs. target metrics, and overall business performance reports.
• Lead the campaign execution process, working closely with marketing programs and performance teams to define optimal execution strategies.
• Develop and implement a strategy for the ongoing control, maintenance, and enhancement of the existing marketing database.
• Collaborate with sales development leadership to identify and implement process improvements and enhance productivity.
• Collaborate with product, marketing, and sales teams to build a cutting-edge Product-Led Growth (PLG) engine.

Requirements

• 10+ years of experience in B2B software marketing and/or revenue operations, preferably in high-growth environments.
• Technical degree in economics, engineering, statistics, or related fields is preferred.
• Proven track record of leading highly sophisticated, scalable marketing and revenue operations.
• Expertise in technology environments and systems integrations.
• Advanced Excel/Sheets skills required.
• Strong problem-solving and analytical abilities with a 'test and learn' mindset.
• Excellent communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.
• Demonstrated experience leading cross-functional teams and delivering business results in a fast-paced environment.
• Strong project management skills, with the ability to handle multiple projects, meet deadlines, and consistently achieve objectives.