Vice President of Marketing (Caesars Virginia)

Caesars Entertainment - Danville, VA

Full-time - Senior

Danville, VA

Accommodation

About the position

The Vice President of Marketing at Caesars Virginia is responsible for the day-to-day execution of all marketing initiatives and the management of the property VIP and General Marketing teams. This role also oversees the Entertainment Venue and plays a key role in defining the property marketing strategy, ensuring effective communication and collaboration with various marketing functional leads and teams.

Responsibilities

• Execute all marketing initiatives and manage the property VIP and General Marketing teams.
• Oversee the Entertainment Venue and ensure flawless execution of marketing strategies.
• Maintain accurate accounting of current and future marketing expenses for financial reporting.
• Coordinate with corporate brand, advertising, and PR teams to communicate brand messages.
• Manage overall property communication surrounding promotions and brand building.
• Assist in developing and implementing strategic marketing plans involving events and promotions.
• Direct a diverse salesforce to provide exceptional customer service to VIP customers.
• Prepare annual business plans and budgets to target revenue growth from executive host business channels.
• Coordinate strategic alliances with reputable business partners to enhance brand awareness.
• Develop and recommend new special events and promotions while improving existing activities.
• Analyze and evaluate direct marketing programs and develop new strategies as needed.

Requirements

• Bachelor's degree in marketing, Business Advertising, or related field.
• Eight years of experience in the management and administration of multiple Marketing functions within a casino/hotel operation.
• Five years of senior-level marketing experience.
• Extensive experience with property marketing within the CET network.
• Ability to execute flawlessly and serve as a senior leader to VIP and Marketing teams.
• Must be able to obtain a gaming license from the Virginia Lottery.

Nice-to-haves

• Experience in public relations activities and campaigns.
• Strong attention to detail and ability to anticipate changes in planning assumptions.

Benefits

• Full-time position with flexible hours including evenings, weekends, and holidays.
• Opportunity to work in a dynamic and engaging environment.