Vice President of Marketing, Chief Marketing Officer

Ginas Tech Jobs - Port Saint Lucie, FL

Full-time - Executive

Port Saint Lucie, FL

About the position

The Vice President of Marketing, Chief Marketing Officer will lead customer acquisition and retention strategies across various channels, including DTC, Amazon, and social media. This role involves creating strategies for channel expansion, managing a marketing team, and optimizing budget deployment to meet acquisition goals. The position requires a strong analytical mindset and a willingness to innovate in a fast-paced environment.

Responsibilities

• Hire individuals, coach, develop, and mentor an existing team.
• Accountable for managing Key Performance Indicators (KPIs) such as Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio.
• Drive strategy and execution of performance and re-engagement marketing efforts to scale growth and expand channel mix.
• Maintain and evolve a testing framework to enhance learning across the business.
• Report and analyze campaign performance regularly; develop insights from data.
• Lead reporting and analytics across all channels and own the performance of all relevant KPIs.

Requirements

• 5+ years of digital marketing experience focused on customer acquisition in an eCommerce environment.
• Strong analytical and quantitative skills with experience in performance data environments.
• Experience with A/B testing and launching both upper and lower funnel channels at scale.
• Direct response and branded campaign experience with proven results.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of Facebook's paid advertising platform, paid search, and affiliate marketing.
• Agency and team management experience.
• Experience with attribution models like Marketing Mix Modeling (MMM) and Multi-Channel Attribution (MCA).
• Ability to manage a marketing budget and evaluate campaign performance effectively.
• Experience managing at least $1.5 million/month in performance-focused paid media budget.

Nice-to-haves

• Experience in a high-growth environment with shifting priorities.
• Ability to synthesize complex information into concise recommendations.
• Comfortable working in a fast-paced, interdisciplinary team.

Benefits

• Relocation assistance for candidates willing to move to Port St. Lucie, FL.