Vice President of Marketing & Communications

About the position

Trinity Metro has an immediate opening for a Vice President of Marketing & Communications. The VP of Marketing & Communications will be responsible for leading a talented team in shaping and executing the agency's marketing, branding, and communications efforts. This individual will be an ambassador for the organization and will play a pivotal role in increasing the agency's visibility, increasing ridership, elevating brand awareness, as well as managing communications and media relations and all aspects of marketing - including paid advertising, promotional materials, and targeted programs.

Responsibilities

• Develop and execute high-performing marketing and communications plans to achieve higher levels of transit ridership.
• Lead and empower a high-performing, innovative marketing and communications team, ensuring alignment with Trinity Metro's broader vision and strategic goals.
• Directs and sets departmental communication, media plans and marketing plans and procedures to goals and objectives to ensure goal achievement.
• Develop long-term communication strategies for ridership improvement and public relations.
• Develops, shapes, and disseminates the agency's messages to a variety of audiences using different approaches.
• Oversees the EasyRide Program to give transit benefits to Fort Worth businesses and its employees to help reduce traffic congestion and improve air quality.
• Direct staff on coordinating public events to promote transit service.
• Oversees the planning and development of fact sheets, scripts, posters, and other promotional materials to ensure that they are consistent with program goals.
• Monitors the preparation of newsletter, brochures, and FWTA websites.
• Manages the selection of services of outside consultants, advertising agencies, photographers, videographers, printers, and other freelancers; coordinates work contracted with these consultants and ensures quality service.
• Manage and oversee public relations events and communication planning of the Trinity Metro's participation in special events, such as Main Street, Veterans Day Parade, Parade of Lights, Open Streets, and other community events.
• Identify challenges and emerging issues faced by the organization, working with the leadership team and staff to recognize internal and external marketing and communications opportunities and solutions and define and execute appropriate strategies to support them.
• Prepares reports and makes presentations for senior management and to the Board of Directors.
• Coordinates media updates and other communications information for monthly POM Committee report.
• Prepare complex reports, documents, and correspondence.
• Participates in Trinity Metro's community activities to promote transit during off-duty hours.
• Maintains confidentiality of information.
• Reliable and consistent attendance.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field is required.
• Advanced degree is preferred.
• Five to ten years of progressive experience in marketing, communications, and public relations.
• Experience promoting non-profit or public agency service would be helpful.
• Any combination of experience, training, and/or education that provides the required knowledge, abilities, and skills may substitute for the required education.