Vice President of Marketing - Houston, TX

$95,000 - $125,000/Yr

Hope Neurology - Houston, TX

Part-time,Full-time - Senior

Houston, TX

Ambulatory Health Care Services

About the position

We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, advertising sales, and performance marketing, with a proven track record of developing and executing successful marketing strategies. This leadership role requires a strategic thinker who can inspire teams, analyze market trends, and leverage data to enhance our marketing efforts across multiple channels.

Responsibilities

• Develop and execute comprehensive national marketing strategies that align with the company's goals to increase patient acquisition, improve referral channels, and support service expansion across different regions.
• Lead market analysis to identify growth opportunities, assess competitive landscapes, and shape positioning strategies.
• Oversee branding initiatives to maintain a consistent message and image for the organization across all marketing channels.
• Build, manage, and mentor a high-performing national marketing team, ensuring alignment with the company's strategic vision.
• Collaborate with the VP of Business Expansion, VP of Business Development, and other key stakeholders to support national growth and market entry strategies.
• Work with cross-functional teams, including sales, operations, and HR, to develop cohesive marketing programs that support patient engagement and retention.
• Manage external agencies, vendors, and consultants to optimize marketing campaigns and branding efforts.
• Oversee the creation and management of multi-channel marketing campaigns (digital, print, social media, etc.) to boost patient acquisition and referrals.
• Drive the development and optimization of SEO/SEM strategies, email marketing, social media engagement, and paid advertising campaigns.
• Implement lead generation and nurturing campaigns in alignment with referral and conversion goals, ensuring effective outreach to potential patients, healthcare providers, and partners.
• Work closely with regional teams to develop local and national referral programs that strengthen relationships with healthcare providers, specialists, and referral sources.
• Drive marketing efforts targeted at physicians and clinics, ensuring clear communication about the benefits of referring patients to the organization.
• Define and track KPIs (Key Performance Indicators) for all marketing initiatives, including patient acquisition rates, referral conversion rates, ROI of marketing spend, and brand reach.
• Prepare and present performance reports and updates to senior leadership, providing data-driven insights and recommendations for continuous improvement.
• Shape and elevate the brand's public profile through media relations, press releases, speaking engagements, and thought leadership opportunities.
• Develop content marketing initiatives such as blogs, case studies, and white papers to position the company as a leader in neurological and medical care.
• Develop and manage the national marketing budget ensuring the high ROI on all marketing expenditures.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field required.
• A master's degree (MBA, MHA, etc.) is preferred.
• 10+ years of progressive experience in healthcare marketing, with at least 15 years in a senior leadership role.
• Demonstrated experience in managing national marketing efforts within a healthcare company, preferably in neurological services or a medical services company.
• Proven success in developing multi-channel marketing strategies that drive patient acquisition and revenue growth.
• Experience managing large marketing budgets and optimizing ROI on marketing expenditures.
• Strong leadership, communication, and team-building skills, with a demonstrated ability to manage and motivate a national team.
• Deep understanding of healthcare industry regulations, including HIPAA, and experience ensuring all marketing practices comply with regulatory standards.
• Proficiency in digital marketing tools and analytics platforms (Google Analytics, CRM systems, SEO/SEM tools, etc.).
• Ability to work cross-functionally and influence stakeholders at all levels of the organization.

Benefits

• Dental insurance
• Health insurance