Vice President of Marketing in Alphretta, GA

Bh Solutions Group - Alpharetta, GA

Full-time - Senior

Alpharetta, GA

Administrative and Support Services

About the position

The Vice President of Marketing will lead the marketing team of a high-growth, private equity-backed home services company. This strategic role involves enhancing marketing playbooks, resource allocation, and developing lead-generating marketing plans to support revenue targets. The VP will also oversee brand strategy, digital marketing efforts, and team management while ensuring alignment with the company's mission and values.

Responsibilities

• Consistently evaluate and enhance Marketing Playbooks to elevate execution and outcomes
• Strategically allocate resources - budget and human capital - to successfully carry out integrations
• Draft and execute company communications
• Take a 'roll up your sleeves' approach to supporting internal and external partners with execution
• Develop lead-generating marketing plans to support each market or acquisition, as needed, to reach revenue targets
• Partner with Sales department to maximize marketing leads
• Oversee digital marketing partner(s) to maximize retainer and budget
• Generate and evaluate reporting and propose strategy adjustments, where needed
• Thoughtfully evaluate and execute appropriate brand strategy for platform and acquisitions, inclusive of branding, timing, communication and marketing approach
• Oversee creative design to ensure it remains on brand for the company and its subsidiaries
• Develop social media strategy and oversee execution
• Ensure all entities are a positive reflection of the brand, including but not limited to online listings, website, social media
• Onboard, train and manage Marketing team members and vendors
• Create a positive, organized and high-standard environment
• Report on behalf of platform marketing to the Board of Directors
• Actively participate in meetings and contribute valuable strategies and insights as the Marketing leader
• Set quarterly and annual goals for the department
• Forecast hiring needs for the Marketing department
• Ensure our marketing approach and decisions reflect our mission of looking out for the people in our communities - employees first, customers always
• Partner with HR leader to develop culture-driving programs and strategies, including events, award programs and more

Requirements

• Bachelor's Degree
• Financial acumen
• Proven track record as a successful VP of Marketing
• 10+ years of experience
• Private equity-backed or high-growth M&A home services experience preferred
• Ability to thoughtfully evaluate data, think critically and draw conclusions
• Excellent written and verbal communication skills
• Ability to work independently and manage time effectively
• Proficiency in Microsoft Office Suite
• Goal-oriented with a strong work ethic and a results-driven mindset
• Communicate effectively
• Complete each task with urgency, diligence and reliability
• Be proactive, helpful and autonomous
• Enhance our marketing with innovative ideas
• Be a team player