Vice President of Marketing, Parks

$168,700 - $239,100/Yr

Delaware North - Buffalo, NY

Full-time - Senior

Buffalo, NY

51-100 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Vice President of Marketing, Parks at Delaware North is responsible for driving the marketing agenda for the company's Parks and Resorts brands. This role involves leading high-performing teams, developing effective marketing strategies, and ensuring revenue generation through innovative marketing practices. The position requires a passion for hospitality and the ability to navigate complex challenges in a dynamic environment.

Responsibilities

• Create and maintain an effective organizational structure and marketing strategy for the Parks and Resorts revenue generation efforts, leading planning for each brand
• Analyze market trends, customer insights, and competitive landscape to adjust marketing and sales strategies, oversee targeted sales campaigns, and enhance client engagement
• Lead the marketing team by setting clear objectives, performance goals, and professional development plans, ensuring high performance and innovation
• Develop and maintain strong relationships with key distribution partners, OTAs, and corporate clients, implement yield management practices, and maximize revenue during peak and off-peak periods
• Establish and manage marketing standard operating procedures, budgets, vendor relationships, and conduct regular performance reviews of key metrics to ensure optimal revenue outcomes

Requirements

• Bachelor's degree required
• Minimum of 5 years of experience at the executive level, able to effectively communicate and influence senior leadership
• Minimum of 10 years of marketing experience with experience marketing for multiple resorts, lodging and/or tour/experience companies
• Data driven marketing focused experience required
• Ability to work across a matrixed organization with multiple key stakeholders in a collaborative manner
• Proven ability to manage and develop a team

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts