Vice President of Marketing - Req. ID: 3032

About the position

At Denali, we don't just manage waste-we redefine its potential. As a national leader in organic recycling and sustainable waste solutions, we help businesses, municipalities, and food producers turn waste into renewable resources. From composting and depackaging to biosolids management and biofuels, we offer closed-loop, end-to-end solutions that create environmental and economic value. We are seeking a strategic, data-driven, and creative Vice President of Marketing to lead Denali's brand, demand generation, and go-to-market strategy across a complex, service-driven business model. The ideal candidate brings a strong background in service industry marketing-especially in B2B, environmental services, logistics, or sustainability-focused sectors-and is passionate about accelerating business growth while supporting a more sustainable world. As a member of the senior leadership team, the VP of Marketing will drive marketing strategy, team leadership, digital and content execution, and sales enablement across all customer segments and verticals.

Responsibilities

• Lead development and execution of a national marketing strategy that positions Denali as the category leader in sustainable waste solutions.
• Own brand strategy, messaging, and positioning-ensuring consistency across all touchpoints and platforms.
• Develop Denali's voice and thought leadership in organic recycling, ESG, and circular economy sectors.
• Design and lead multi-channel campaigns (digital, trade, PR, email, events) to generate qualified leads and drive pipeline across verticals (grocery, food production, municipalities, etc.).
• Partner with Sales, Product, and Operations to define and execute effective go-to-market strategies for new services and markets.
• Build performance marketing infrastructure to track campaign ROI, lead conversion, and CAC.
• Oversee creation of compelling content (case studies, video, social, blogs, whitepapers) to educate customers and differentiate Denali.
• Manage digital platforms (website, SEO/SEM, paid media, LinkedIn, email) to optimize visibility and engagement.
• Guide PR, media relations, and industry partnerships to amplify brand credibility.
• Lead and grow a high-performing team of marketers across brand, content, demand generation, and digital.
• Champion alignment with Sales, Customer Success, and Product to support revenue growth and customer experience.
• Own marketing budget and agency/vendor relationships.

Requirements

• 10+ years of marketing leadership experience, including 5+ years in B2B service industry marketing (e.g., logistics, facilities, waste, sustainability, or environmental services).
• Proven success in building and scaling marketing teams and demand generation programs.
• Strong analytical mindset with deep experience in marketing attribution, funnel metrics, and campaign optimization.
• Experience positioning complex service offerings to diverse industries (retail, food, municipalities, manufacturing).
• Excellent communicator with a track record of developing high-impact brand messaging and content.
• Passion for sustainability, circular economy, and the role of business in driving environmental change.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).

Benefits

• Purpose-driven company making a measurable environmental impact
• Innovative, fast-growing organization with a national footprint
• Entrepreneurial culture with room to lead and shape the future
• Competitive compensation, equity potential, and great benefits