Vice President of Marketing | Schulte Hospitality Group

About the position

Schulte Hospitality Group is seeking a dynamic, service-oriented Vice President of Marketing to join our team! SHG is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team! When you join SHG you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package.

Responsibilities

• Develop and execute the overall marketing strategy and communication architecture, including media strategies, digital & social media, PR, and brand promotional partnerships.
• Influence the vision of our organizational infrastructure and support us in hiring and leading a team of marketers.
• Partner and support Operations, Revenue & Sales teams to identify and implement revenue impacting and awareness strategies for both SHG and our diverse group of independent and branded assets.
• Identify best in class marketing partners, PR firms, digital agencies, website designers, etc.
• Develop best practices and roadmap for our operations team and field marketers to activate our hotels with effective and exciting programming.
• Lead branding efforts in partnership with property ownership for both one-off and collections of hotels.
• Select, Liaison, and provide strategic direction to our third-party partners, vendors, and agencies.
• Conduct consumer research, competitive analysis, and attend industry conferences to identify unique opportunities expanding properties partnerships and enhancing customer experience.
• Support management of on-property marketing managers responsible for content development, social media, PR, on-site activations, and package execution.
• Liaison with our F&B teams to develop marketing strategies to drive outlet awareness and revenues.
• Support rollout of new technology and content initiatives to ensure proper integration with marketing for tracking and CRM capabilities.
• Build annual marketing plans and budgets and track progress accordingly throughout the year.

Requirements

• Minimum of bachelor's degree in Hotel Administration, Business, or Marketing or equivalent.
• Minimum of 7 to 10 years in progressive marketing leadership experience.
• Leadership experience in managing teams.

Nice-to-haves

• Preferred participation in HSMAI or other industry associations that allow themselves to be a thought leader with marketing.

Benefits

• Work Today, Get Paid today, with Daily Pay!
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options.
• 401k Plan + Company Match.
• Paid Time Off.
• Holiday Pay.
• Pet Insurance.
• Employee Assistance Program.
• Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!