Vice President of Marketing & Strategic Communications

United Way - Bettendorf, IA

Full-time - Senior

Bettendorf, IA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Vice President of Marketing & Strategic Communications at United Way Quad Cities is a leadership role focused on developing and executing strategic marketing initiatives to enhance community engagement and awareness of the organization's mission. This position is pivotal in aligning marketing efforts with organizational goals and ensuring effective communication strategies that drive positive change in the Quad Cities area.

Responsibilities

• Lead the development of strategic marketing plans that align with the organization's goals and objectives.
• Collaborate with cross-functional teams to execute integrated marketing campaigns that drive engagement and support for United Way Quad Cities.
• Manage a team of talented marketing professionals to ensure the successful implementation of marketing initiatives.
• Utilize data and analytics to measure the effectiveness of marketing efforts and make data-driven decisions to optimize performance.
• Stay informed on industry trends and best practices to continuously improve the effectiveness of our marketing strategy.

Requirements

• Proven experience in a senior marketing role, preferably in a nonprofit or community-focused organization.
• Strong leadership skills with experience managing a team of marketing professionals.
• Excellent communication and interpersonal skills to collaborate effectively with various stakeholders.
• Ability to analyze data and metrics to inform marketing strategies and decisions.
• Deep understanding of marketing principles and best practices.

Nice-to-haves

• Experience in strategic communications and public relations.
• Familiarity with community engagement and nonprofit sector dynamics.
• Creative thinking and problem-solving skills.

Benefits

• Health insurance coverage
• Paid holidays
• Professional development opportunities
• Flexible scheduling