Vice President of Marketing & Strategic Communications

United Way - Bettendorf, IA

Full-time - Senior

Bettendorf, IA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Vice President of Marketing & Strategic Communications at United Way Quad Cities is a senior leadership role focused on developing and executing strategic marketing initiatives to enhance community engagement and awareness of the organization's mission. This position is pivotal in aligning marketing efforts with organizational goals, managing a team of marketing professionals, and utilizing data-driven insights to optimize performance and effectiveness in communication strategies.

Responsibilities

• Lead the development of strategic marketing plans that align with the organization's goals and objectives.
• Collaborate with cross-functional teams to execute integrated marketing campaigns that drive engagement and support for United Way Quad Cities.
• Manage a team of talented marketing professionals to ensure the successful implementation of marketing initiatives.
• Utilize data and analytics to measure the effectiveness of marketing efforts and make data-driven decisions to optimize performance.
• Stay informed on industry trends and best practices to continuously improve the effectiveness of our marketing strategy.

Requirements

• Proven experience in a senior marketing role, preferably in a nonprofit or community-focused organization.
• Strong leadership skills with experience managing a team of marketing professionals.
• Excellent strategic thinking and planning abilities.
• Proficiency in data analysis and the ability to leverage insights for decision-making.
• Strong communication and interpersonal skills to collaborate effectively with various stakeholders.

Nice-to-haves

• Experience in community engagement or social impact marketing.
• Familiarity with digital marketing tools and platforms.
• Knowledge of the Quad Cities area and its community needs.

Benefits

• Competitive salary range of $116K - $147K per year.
• Opportunities for professional development and growth within the organization.