Vice President of Marketing

$120,000 - $130,000/Yr

Franchise Sidekick - Omaha, NE

Full-time - Senior

Remote - Omaha, NE

About the position

As the Vice President of Marketing at Franchise Sidekick, you will lead a dynamic marketing team to drive brand growth through innovative strategies and captivating content. This role involves strategic planning, digital marketing oversight, and data analysis to enhance brand presence and achieve measurable results. You will collaborate with executive leadership to align marketing initiatives with business objectives, mentor your team, and optimize campaigns for maximum impact.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with Franchise Sidekick's long-term business goals.
• Collaborate with executive leadership to ensure marketing initiatives support broader company objectives.
• Continuously assess and refine marketing campaigns to ensure they are data-driven and delivering measurable ROI.
• Lead the development and execution of digital marketing strategies across all platforms.
• Oversee content strategy and execution, ensuring consistency in brand messaging.
• Leverage data-driven insights and emerging technologies to improve digital performance.
• Cultivate strategic partnerships and collaborate on event marketing to expand brand reach.
• Mentor and develop a dynamic marketing team, fostering a culture of innovation and accountability.
• Utilize robust data analysis practices to track marketing performance and inform strategy adjustments.

Requirements

• 10+ years of experience leading marketing teams and building strategies that drive growth.
• Deep understanding of digital marketing and content strategies.
• Experience in analyzing campaign results and market trends to maximize ROI.
• Strong organizational skills to manage various projects simultaneously.
• Ability to thrive in a goal-driven, accountability-focused organization.

Nice-to-haves

• Experience in event marketing and creating engaging experiences.
• Passion for lifelong learning and staying updated on marketing trends.

Benefits

• Paid Time Off: 16 days of PTO, two floating holidays, and a paid volunteer day annually.
• Franchise Purchase Discount after the first year with Sidekick.
• Client Referral Commission of $3,000 for every qualified lead that results in a franchise purchase.
• Full Medical Benefits with up to $800 monthly Employer Contribution.
• Employer Paid Dental, Vision, and Life Insurance with options for family coverage.
• Optional Health Savings Account (HSA) and Flexible Spending Account (FSA).
• 401k with 3% Employer Contribution.
• Home Office Stipend for remote workers.