Vice President of Marketing

Hollywood Casino at the Meadows - Washington, PA

Full-time - Senior

Washington, PA

Performing Arts, Spectator Sports, and Related Industries

About the position

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Responsibilities

• Responsible for directing the overall operations and staff of the Marketing department.
• Develops, implements, and manages operational goals and monitors achievements of performance and profit objectives.
• Develops and executes a Strategic Marketing Plan to include marketing reinvestment, direct-marketing, advertising, public relations/community relations, and entertainment for the property.
• Ensures that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives, and achieving guest satisfaction.
• Responsible for preparing, monitoring, and adhering to budgets and ensuring compliance to departmental budget initiatives.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards.
• Ensures effective control of Marketing results and takes corrective action to guarantee that achievement of Marketing objectives falls within designated budgets.
• Assesses, anticipates, and reacts to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Works in conjunction with IT department to ensure appropriate resources are available to run programs.
• Maintains a high level of expertise with all company Brand programs and systems.
• Responsible for the overall integrity of daily operations, offers, and customer database information.
• Responsible for ensuring regulatory compliance within area of authority and reporting potential issues to Executive Management/GM.
• Maintains strict confidentiality in all departmental and company matters.

Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university required with preference for focus in Marketing, Advertising, or related field. MBA strongly preferred.
• Minimum ten (10) years of progressive experience in a senior Marketing role with direct responsibility for revenue generation.
• Prior experience in the gaming industry preferred.
• Must possess exceptional customer service, interpersonal, and organizational skills.
• Ability to maintain a high level of confidentiality and professionalism.
• Must be proficient in all Microsoft Office applications (Word, Excel, Outlook, etc.) and be knowledgeable in Marketing software systems.
• Ability to understand and analyze Budget statements, P&L Statements, and competitive information to develop plans with measurable results.
• Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
• Must possess excellent employee relations skills.
• Ability to manage employees working in a high-pressure environment toward successful results for the property and company.
• Must have excellent written and verbal communication skills; must be fluent and literate in English.
• Ability to respond calmly and make rational decisions in stressful situations.
• Ability to work collaboratively with other departments and leaders to complete property/Corporate initiatives and ensure effective day to day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

Nice-to-haves

• Experience in the gaming industry.

Benefits

• 401k Program
• Company Perks
• Career Opportunities
• Advancement Programs
• Scholarships