Vice President of Marketing

$98,555 - $121,000/Yr

La Sierra University - Riverside, CA

Full-time - Executive

Riverside, CA

Educational Services

About the position

La Sierra University invites applications for the position of Vice President for Communication and Integrated Marketing. This role is pivotal in shaping and guiding the university's marketing and communication strategies. The Vice President will be responsible for crafting and executing a comprehensive marketing plan that is in harmony with the university's strategic objectives. In collaboration with senior administration, this leader will develop and manage the marketing and communication activities of La Sierra University, with particular focus upon brand marketing to create and build awareness of the university. This includes managing the marketing operations budget, overseeing departmental marketing budgets, and upholding the university's brand standards and messaging. The role demands a strategic thinker who can analyze the impact of recruitment materials and marketing strategies, assessing both costs and outcomes to ensure effectiveness. The Vice President will also orchestrate public affairs, community outreach, public relations, and communications initiatives, while leading the development of marketing and communication materials. Serving on key committees such as retention, recruitment, and strategic planning, and chairing the Marketing and Communications Advisory Board are integral to this position. The successful candidate will have the authority to approve changes to the production schedule and must possess the ability to engage with business leaders, upper administration, and external community stakeholders effectively. The Vice President for Communication and Integrated Marketing will play a critical role in advancing the university's mission and enhancing its reputation both locally and globally.

Responsibilities

• Designs, implements, and facilitates marketing plan for the university.
• Guides a creative team, overseeing the work of public relations, the development and maintenance of the university website, and the work of the director of marketing.
• Plans and administers the universities marketing operations budget.
• Reviews and supports various department's marketing budget.
• Enforcement of Brand, Graphic standard and Message.
• Analyze and evaluate the effectiveness of all recruitment material, marketing strategies, costs and results.
• Plan and coordinate public affairs, community outreach, public relations, and communications.
• Supervise the development of all marketing and communication materials.
• Serve on retention, recruitment, strategic planning committees and university counsel.
• Must approve all changes to the production schedule.
• Chair the Marketing and Communications Advisory Board.

Requirements

• Minimum of a Master's degree in Marketing, Communication or related field.
• Minimum of ten plus years' experience in a similar position.
• Experience and knowledge of media relations and website management is desired.
• Five to ten years administrative experience, management and administration of departments is necessary.
• Strong writing ability is essential.
• Must be a highly accurate proofreader.
• Ability to write marketing material and articles for publication that conform to prescribed style and format.
• Ability to write for the web.
• Ability to do market research.
• Ability to do math to ensure that budget and billing records are accurate.
• Competent in using Microsoft Office Suite.
• Competency in using InDesign and Photoshop, and web authorizing programs is highly desired.

Nice-to-haves

• Knowledge of modern marketing strategies in higher education.
• Global understanding of Branding Marketing PR.
• Basic understanding of website development and advertising.
• Strong interpersonal and group communication abilities.
• Deep and personal commitment to Seventh-day Adventist higher education.
• Ability to present ideas and concepts to groups for implementation.
• Attention to detail and accuracy.
• Ability to supervise, plan and manage numerous concurrent projects.
• Ability to work well under pressure and meet deadlines.
• Ability to evaluate and integrate diverse projects to form a coherent whole.
• Ability to think quickly, conceptually, and creatively.

Benefits

• Comprehensive health coverage available
• Tuition Assistance (spouse and dependent eligibility)
• 10 Paid Holidays
• FSA, Pet Insurance, Legal Services, Identity Protection Services, and more!