Vice President of Marketing

Solution Tree - Bloomington, IN

Full-time - Senior

Remote - Bloomington, IN

Educational Services

About the position

As part of Solutions Tree's senior leadership team, the Vice President of Marketing is the company's key executive responsible for providing comprehensive marketing support resulting in meeting company goals and objectives for revenue and profit. Reporting directly to the Executive Vice President, this person will lead and drive the company's enterprise marketing strategy to sustain and grow overall revenue and maintain a solid financial position by collaborating with all departments within the company. In carrying out this role, the Vice President of Marketing is expected to apply experience, creativity, planning, and leadership to achieve strategic goals to develop tactics that will enable Solution Tree to maintain existing client relationships and market share, expand into new markets, innovate rapidly and extend the global reach of the company's products and services. The Vice President of Marketing will also oversee the creation, implementation and monitoring of a full spectrum of marketing, branding and communications activities to help Solution Tree become the educational professional development provider of choice in our markets. Lastly, the Vice President of Marketing must ensure that the business needs, priorities and focus of the enterprise as a whole, as well those of the individual lines of business and markets, are all reflected in the development and execution of the enterprise marketing strategy which, in turn, breaks down into the line of business and market-level marketing plans and activities.

Responsibilities

• Provide comprehensive marketing support resulting in meeting company goals and objectives for revenue and profit
• Act as a marketing advocate to the executive team to ensure they are engaged in the strategic marketing agenda, and collaborate with other business units to develop annual goals and objectives for product and channel marketing plans
• Establish both short and long-range strategic marketing strategies to achieve the corporate objectives of increasing the level of sales while building brand equity
• Develop and implement a corporate strategic marketing plan which addresses all products, content, partners, distribution channels and customer touch-points
• Lead and drive the company's enterprise marketing strategy
• Sustain and grow overall revenue and maintain a solid financial position by collaborating with all departments within the company
• Monitor current market conditions to ensure business development strategies and marketing plans reflect changing environments and expand market share
• Monitor competitive strategies and evaluates Solution Tree's positioning, amending the marketing strategies as needed
• Increase marketing intelligence through continuous development and maintenance of marketing systems, customer and prospect data, and promotion testing
• Develop tactics that will enable Solution Tree to maintain existing client relationships and market share, expand into new markets, innovate rapidly and extend the global reach of the company's products and services
• Champion how to best launch, promote and market our products via traditional and non-traditional channels, while ensuring that these initiatives provide ROI and build brand equity
• Provide strong leadership that establishes credibility through clear articulation of company objectives and strategies, regular personal communication, visibility and engagement with all employees and peers, and promote and foster a team culture consistent with company values
• Maintain tight control and understanding of all financial aspects of the marketing function, and oversee the preparation and management of the marketing operating budgets
• Act as the ambassador for the brand and underlying value proposition to ensure all customer touchpoints continue to build brand equity in the various market segments
• Drive continuous improvement of the marketing team structure/operations to increase efficiencies and develop new capabilities
• Manage all marketing programs and channels to establish an integrated multiphase approach in reaching customers and prospects with key messages and products at appropriate times
• Ensure all customer communications are integrated into the overall marketing strategy to support marketing goals
• Set a clear Web strategy and metrics to facilitate an individual marketing approach leveraging product offers, content, market timing and key selling opportunities
• Create a social media marketing strategy and metrics to establish appropriate communication connections to take advantage of viral marketing opportunities and techniques
• Monitor overall marketing plans to ensure spending reflects anticipated return and incorporates key learnings and competitive activities on an ongoing basis
• Develop and enhance industry relationships to foster existing and new business and heighten awareness of the company
• Manage and develop the talent of the approximately 40 member marketing team
• Other duties as required

Requirements

• A Bachelors Degree in a relevant field or related discipline, with an MBA preferred
• 10+ years experience in a senior-level managerial marketing role, with a demonstrated track record in a similar or relevant industry
• Experience creating strategic marketing plans, delivery of marketing services, management of traditional and non-traditional advertising media, building brand equity, establishing appropriate metrics and experience launching new and ground-breaking offerings
• Extensive marketing experience across all marketing disciplines required, including direct marketing, marketing analytics, marketing research, database management, creative services, sales support, customer service, public relations, and internet marketing required
• Experience with sales and marketing budgets, P&L, and forecasting required
• Strong business and financial acumen; must be able to think about issues from a business perspective
• Experience with and understanding of the educational marketing cycles, trends and issues related to the education industry preferred
• Proven track record of leveraging technology and data to enhance marketing services, including social networking, digital and other technologies, and quantitative and qualitative customer targeting and analysis
• Demonstrated track record of creating and leading high-performance teams implementing quantifiably successful marketing programs in a fast-paced & vertically integrated business environment
• Demonstrated track record of leading and inspiring all levels of an organization, including influencing senior executives and departments and staff with no direct reporting responsibility to achieve objectives with a team approach
• Excellent communications skills, including interpersonal, presentation, written, and verbal
• Self-starter with the ability to work effectively across all functions within the organization, as well as a capacity of communicating with a diverse range of individuals

Nice-to-haves

• Experience with educational marketing cycles, trends, and issues
• Familiarity with digital marketing tools and analytics
• Experience in a remote work environment

Benefits

• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• Health Insurance Plans (medical, dental, vision)
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance
• Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off