Vice President of Marketing

$130,000 - $170,000/Yr

Clutch Group - Port Saint Lucie, FL

Full-time - Senior

Port Saint Lucie, FL

Administrative and Support Services

About the position

The Vice President of Marketing at Clutch Group, Inc. is a key leadership role responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness, generate leads, and drive sales for physical products. This position requires a strong background in digital marketing, team management, and a proven track record of optimizing websites and marketing campaigns to achieve significant user engagement and sales growth.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for our physical products.
• Manage and optimize our websites to ensure a seamless user experience and maximize traffic.
• Oversee all digital marketing activities, including paid media advertising (e.g., Meta), SEO, SEM, social media, email marketing, and content marketing.
• Analyze website performance metrics and user data to identify opportunities for improvement and optimize marketing campaigns.
• Collaborate with sales and product teams to develop effective marketing materials and messaging.
• Manage and mentor a team of marketing professionals.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in marketing, with a focus on digital marketing.
• Proven experience managing websites with 200k+ users/month.
• Demonstrated success in driving sales for physical products through digital marketing channels, including paid media advertising.
• Experience managing paid media budgets of $1m+ per month.
• Strong analytical skills and ability to make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience leading and managing a team of marketing professionals.
• 2+ years of experience in CPG Marketing.
• Experience selling DTC physical products that are not household names.

Benefits

• Relocation assistance