Vice President of Marketing

Winston Flowers - Boston, MA

Full-time - Senior

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

For 80 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients' precious moments as if they were our own. The Vice President of Marketing will play a crucial role in shaping the marketing strategy and brand identity of Winston Flowers, ensuring that our messaging resonates with our target audience and aligns with our business objectives. This position reports directly to the CEO and is responsible for leading the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media. The ideal candidate will have a deep understanding of industry trends, emerging technologies, and competitive developments to identify potential opportunities for growth and innovation. They will also be responsible for developing and managing the marketing budget, analyzing key performance metrics, and making data-driven decisions to optimize performance and ROI. The Vice President of Marketing will collaborate with internal teams, including Operations, Sales, and Finance, to ensure that marketing efforts are aligned with overall business goals and will identify and cultivate strategic partnerships to enhance our offerings and drive customer acquisition and retention.

Responsibilities

• Branding online and offline
• Expanded brand from one geography to another
• Develop and manage comprehensive marketing strategy and planning, aligned with Winston Flowers' objectives
• Define and articulate Winston Flowers brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints
• Establish deep knowledge of industry trends, emerging technologies, and competitive developments to identify potential opportunities
• Create and analyze key performance metrics and KPIs to track the effectiveness of digital marketing efforts and make data-driven decisions to optimize performance and ROI
• Collaborate with internal teams, including Operations, Sales, and Finance, to align marketing efforts with overall business goals
• Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention
• Lead the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media
• Develop and manage marketing budget across all marketing channels to meet brand engagement objectives and drive commercial performance
• Develop, coach and create successful teams and talent that foster a productive, inspirational and creative environment for the entire department

Requirements

• 10+ years of experience in brand and marketing strategy with a proven track record in driving customer demand and revenue growth, ideally in luxury design, retail or hospitality industry
• Bachelor's degree is required
• Professional or personal experience in floriculture, horticulture, and/or design is preferred but not required
• Profound expertise in Salesforce and use of marketing analytics in determining strategy and marketing programs
• Innovative and visionary; can rally diverse stakeholders around a common vision
• Strategic thinker and excellent team player
• Excellent communication and interpersonal skills; able to communicate across the organization
• Planning and organizational skills with a sense of priority and attention to details
• Strong problem-solving skills
• Quantitative and analytical skills with the ability to link numbers to recommendations and results

Nice-to-haves

• Professional or personal experience in floriculture, horticulture, and/or design

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off