Vice President of Marketing

$130,000 - $150,000/Yr

Confidential - Miami, FL

Full-time - Senior

Remote - Miami, FL

1-10 employees

About the position

The Vice President of Marketing is a strategic leadership role within a rapidly growing medspa network, responsible for driving high-level marketing initiatives and managing a talented team. This position focuses on enhancing brand presence across multiple locations, developing comprehensive marketing strategies, and fostering customer engagement and loyalty.

Responsibilities

• Architect a comprehensive marketing plan aligning with company growth, customer engagement, and brand visibility goals.
• Interpret market trends, competitor activity, and consumer insights to adapt strategies, optimize opportunities, and manage challenges.
• Guide the execution of impactful, innovative marketing campaigns to increase sales and foster loyalty.
• Lead and mentor a high-performing team, including a Digital Marketing & Partnerships Manager, Social Media Coordinator, and external Paid Ads agency.
• Collaborate with key departments, such as Operations and Product Development, to ensure alignment with business objectives.
• Conduct weekly check-ins with executive leadership to share progress, insights, and strategy refinements.
• Oversee a cohesive content strategy across email, social media, website, and in-store displays.
• Develop a content calendar that aligns with launches, promotions, and events for consistent messaging across channels.
• Analyze content performance to enhance engagement and optimize ROI.
• Utilize customer insights to define segments and craft targeted marketing plans tailored to unique customer needs.
• Deploy customized email and text campaigns to boost engagement, retention, and customer lifetime value.
• Manage and optimize all paid media, including SEM, social, and out-of-home ads, ensuring they meet both budget and performance targets.
• Partner with the Paid Ads agency to refine strategies, track performance, and adjust as needed.
• Recommend budget allocation across channels, driven by performance insights and campaign goals.
• Create and manage a strong affiliate program, partnering with platforms like Share-A-Sale.
• Launch and maintain a referral marketing program to encourage customer referrals and track campaign success.
• Oversee the marketing strategy for our skincare line, including positioning, messaging, and launch plans.
• Manage the Direct-to-Consumer (DTC) platform, optimizing user experience and SEO through Shopify.
• Collaborate with the product team to develop compelling product descriptions, images, and promotional materials.
• Set KPIs for marketing efforts and report progress to senior management regularly.
• Leverage data analytics tools to track customer behavior and optimize marketing strategies accordingly.
• Conduct campaign post-mortems to refine future approaches.

Requirements

• 10+ years in a full-time marketing role
• 5+ years leading brand marketing or brand management
• 5+ years in digital marketing (SEM, SEO, Social Media)
• 3+ years in the wellness, beauty, cosmetics, or skincare industry
• Strong writing skills
• Proficiency in Google Ads, Facebook, Instagram, and Meta campaigns
• Experience with Klaviyo and Shopify platforms

Nice-to-haves

• An entrepreneurial mindset
• Positive energy and a collaborative approach
• A high level of adaptability and problem-solving capability
• Ability to identify and integrate emerging technologies and trends

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• AD&D insurance
• Paid time off
• 401(k) matching
• Employee discount