Vice President of Marketing

Peri - Houston, TX

Full-time - Executive

Houston, TX

Real Estate

About the position

The Vice President of Marketing at PERI is a pivotal role that focuses on providing leadership and management support to the marketing and product management teams in the USA. This position requires a strategic thinker who can develop and execute a comprehensive marketing plan aimed at enhancing brand awareness and maintaining brand consistency across all communication channels. The Vice President will work closely with the internal marketing and product management teams, as well as collaborate with the Sales teams, customers, and the Executive Management Team. This collaboration is essential for overseeing the launch of new products into the US market and ensuring that marketing strategies align with sales objectives. In this role, the Vice President of Marketing will be responsible for establishing both current and long-term goals for the marketing teams, monitoring and enhancing marketing campaigns, and prioritizing marketing projects while allocating resources effectively. Conducting market analysis to identify growth opportunities and challenges is also a key responsibility. The Vice President will provide guidance for organizing effective marketing events, forecast hiring needs for the marketing department, and contribute to the quarterly and annual planning of company objectives. Additionally, managing the marketing budget and expenses, upholding brand standards, and ensuring compliance across all marketing channels are critical tasks. The Vice President will also be tasked with identifying competitors, evaluating their strategies, and developing counterstrategies. Building and cultivating lasting relationships with employees, clients, government officials, and stakeholders is essential for success in this role. The Vice President will lead the Product Management team to ensure successful product launches and prepare regular reports and presentations on marketing metrics for the CEO. This position is not only about managing teams but also about contributing to strategic decision-making processes within the organization as a member of the Executive Management Team.

Responsibilities

• Devise and execute a comprehensive marketing plan to enhance brand recognition and product launches.
• Collaborate closely with the sales department to synchronize sales and marketing tactics.
• Provide leadership to the US marketing and product management teams.
• Establish current and long-term goals for internal marketing teams.
• Monitor and enhance all marketing campaigns as needed.
• Prioritize marketing projects and allocate resources appropriately.
• Conduct market analysis to identify growth opportunities and challenges.
• Provide guidance and concepts for organizing effective marketing events.
• Forecast hiring needs for the Marketing department.
• Contribute to quarterly and annual planning of company objectives.
• Manage marketing budget and expenses.
• Uphold brand standards and ensure compliance across all marketing channels.
• Identify competitors, evaluate their strategies, and develop counterstrategies.
• Cultivate lasting relationships with employees, clients, government officials, and stakeholders.
• Develop and execute product life cycle, market segment, new market, pricing, and portfolio strategies.
• Oversee market research activities, including data collection, analysis, and interpretation.
• Lead the Product Management team and ensure successful product launches.
• Prepare regular reports and presentations on marketing metrics for the CEO.

Requirements

• Extensive understanding of market research methodologies.
• Demonstrated sense of ownership and pride in driving performance and contributing to company success.
• Ability to think strategically with a big-picture perspective.
• Strong analytical skills and creativity in problem-solving.
• Superior diplomacy skills and ability to build relationships with key stakeholders.
• Advanced project management knowledge and skills.
• Exceptional negotiation skills and ability to manage emotions during discussions.
• Strong problem-solving skills and ability to implement change effectively.
• Ability to achieve consistent results and manage competing demands.

Nice-to-haves

• Experience in leading marketing teams in a similar industry.
• Familiarity with digital marketing strategies and tools.
• Proven track record of successful product launches.
• Experience in budget management and financial forecasting.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance