Vice President of Marketing

PENN Entertainment - Washington, PA

Full-time - Senior

Washington, PA

Amusement, Gambling, and Recreation Industries

About the position

At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. The position is responsible for directing the overall operations and staff of the Marketing department, developing and executing a Strategic Marketing Plan, ensuring effective control of Marketing results, and maintaining regulatory compliance.

Responsibilities

• Direct the overall operations and staff of the Marketing department.
• Develop and execute a Strategic Marketing Plan including marketing reinvestment, direct-marketing, advertising, public relations/community relations, and entertainment.
• Ensure effective scheduling while maintaining labor costs and achieving guest satisfaction.
• Prepare, monitor, and adhere to budgets, reporting concerns to Executive Management/GM.
• Promote and demonstrate superior customer service in accordance with company standards.
• Control Marketing results and take corrective action to meet objectives within budgets.
• Assess and react to the competitive marketplace regarding marketing strategies.
• Work with IT department to ensure resources are available for programs.
• Maintain expertise with company Brand programs and systems.
• Ensure regulatory compliance and report potential issues to Executive Management/GM.
• Maintain confidentiality in all departmental and company matters.

Requirements

• Bachelor's degree (B.A./B.S.) from an accredited four-year college or university required, with preference for focus in Marketing, Advertising, or related field.
• MBA strongly preferred.
• Minimum ten (10) years of progressive experience in a senior Marketing role with direct responsibility for revenue generation.
• Prior experience in the gaming industry preferred.
• Exceptional customer service, interpersonal, and organizational skills.
• Proficient in all Microsoft Office applications and knowledgeable in Marketing software systems.
• Ability to understand and analyze Budget statements and P&L Statements.
• Ability to maintain a high level of energy and take a proactive approach to issues.
• Excellent employee relations skills.
• Excellent written and verbal communication skills; fluent and literate in English.
• Ability to respond calmly and make rational decisions in stressful situations.
• Ability to work collaboratively with other departments.

Benefits

• 401k Program
• Company Perks
• Career Opportunities
• Advancement Programs
• Scholarships