Vice President of Marketing

Storage Rentals Of America - West Palm Beach, FL

Full-time - Senior

West Palm Beach, FL

About the position

The Vice President of Marketing at SROA Capital is responsible for developing and executing a comprehensive marketing strategy aimed at driving growth in the self-storage business. This role involves strategic planning, brand management, and budget oversight to enhance market share and revenue. The VP will leverage data-driven insights to optimize marketing campaigns and ensure consistent branding across all channels.

Responsibilities

• Develop and implement a strategic marketing plan aligned with the company’s overall business objectives and growth targets.
• Identify market opportunities and design digital marketing strategies to enhance market share and drive revenue growth.
• Utilize data-driven insights to refine marketing strategies and optimize campaign performance.
• Develop and execute overall lead generation and digital promotional marketing strategy to drive conversions, including SEO, SEM, Social, and Affiliate Marketing.
• Produce extensive reporting on all marketing channels performance to measure effectiveness and find opportunities to diversify channels.
• Stay abreast of industry trends and emerging technologies to maintain a competitive advantage.
• Oversee the development and maintenance of the company’s brand identity and positioning in the market.
• Ensure consistent messaging and branding across all marketing channels and materials.
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenses and evaluate the ROI of marketing activities.
• Manage additional projects that advance the Marketing department’s strategic goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Five (5)+ years of experience in a senior leadership role in marketing.
• Demonstrated leadership, communication, and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Excellent analytical, problem-solving, and decision-making skills.
• Proficient in Excel, MS Office, Power BI.

Benefits

• Competitive pay with bonus potential
• Zayzoon on demand pay option
• 100% paid medical options for employee only coverage
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO) to recharge and relax, increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with a substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Long-Term Disability (LTD) coverage
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential, empowering you to excel in your career
• Experience a great culture that values collaboration, innovation, and inclusivity