Vice President of Marketing

$170,000 - $200,000/Yr

Unclassified - Los Angeles, CA

posted 2 months ago

Full-time - Executive
Los Angeles, CA

About the position

The Vice President of Marketing will be responsible for leading the marketing strategy and execution for our company, focusing on consumer packaged goods (CPG), consumer retail (CR), and natural products. This role requires a visionary leader who can drive brand growth and market share through innovative marketing initiatives. The VP of Marketing will work closely with cross-functional teams to develop and implement comprehensive marketing plans that align with the company's overall business objectives. This position demands a deep understanding of market trends, consumer behavior, and competitive landscape to effectively position our products in the marketplace. In this role, the VP of Marketing will oversee the marketing department, providing guidance and support to ensure the team meets its goals. The successful candidate will be responsible for managing the marketing budget, analyzing performance metrics, and adjusting strategies as necessary to maximize ROI. The VP will also play a key role in building and maintaining relationships with external partners, including advertising agencies, media outlets, and industry influencers. This position requires strong leadership skills, as the VP will mentor and develop marketing team members, fostering a culture of creativity and collaboration. The ideal candidate will have a proven track record of success in marketing leadership roles, particularly within the CPG or natural products sectors. They should possess excellent communication skills, both written and verbal, and be comfortable presenting to senior leadership and stakeholders. The VP of Marketing will also be expected to stay abreast of industry trends and emerging technologies to ensure the company remains competitive in the marketplace.

Responsibilities

  • Lead the development and execution of the marketing strategy for the company.
  • Oversee the marketing department and manage the marketing budget.
  • Analyze performance metrics and adjust marketing strategies to maximize ROI.
  • Build and maintain relationships with external partners, including advertising agencies and media outlets.
  • Mentor and develop marketing team members, fostering a culture of creativity and collaboration.
  • Stay updated on industry trends and emerging technologies to maintain competitive advantage.

Requirements

  • Proven experience in a marketing leadership role, preferably in CPG or natural products sectors.
  • Strong understanding of market trends and consumer behavior.
  • Excellent communication skills, both written and verbal.
  • Ability to analyze performance metrics and adjust strategies accordingly.
  • Experience managing a marketing budget and leading a team.

Nice-to-haves

  • Experience with digital marketing and e-commerce strategies.
  • Familiarity with brand management and product development.
  • Strong networking skills within the industry.

Benefits

  • Competitive salary with performance-based bonuses.
  • Comprehensive health insurance package.
  • Retirement savings plan with company matching contributions.
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