Vice President of Marketing

About the position

As Vice President of Marketing at AfterShip, you will be a key leadership figure driving AfterShip’s growth and global impact. Imagine crafting transformative marketing strategies for a globally recognized B2B SaaS company that partners with industry-leading brands like eBay, Gymshark, and Etsy. This is your opportunity to redefine AfterShip’s market positioning and lead initiatives that fuel innovation and growth. Reporting directly to the CEO, you will helm a dynamic marketing team spanning North America and APAC, driving demand generation, brand evolution, and customer engagement. Your leadership will be pivotal in executing a brand transformation that aligns AfterShip’s comprehensive product suite with the rapidly evolving needs of global eCommerce businesses. If you thrive in fast-paced environments and are passionate about leveraging data-driven insights to create innovative marketing strategies, this role is tailored for you. With AfterShip’s commitment to diversity, inclusion, and a flat organizational structure, you will find an inspiring platform to collaborate, innovate, and deliver impactful results while empowering businesses worldwide to succeed through automation.

Responsibilities

• Define and execute AfterShip’s marketing vision to establish and sustain market leadership, with a focus on North America and global scalability.
• Lead efforts to refine AfterShip’s positioning in the competitive SaaS landscape, setting AfterShip’s product suite as the go-to all-in-one solution for global brands and retailers.
• Collaborate with executive leadership to set priorities and translate them into actionable marketing strategies that drive revenue growth and market share.
• Develop and monitor performance metrics to measure the success of marketing efforts, using analytics to drive continuous improvement.
• Recruit, mentor, and scale a world-class marketing team that thrives on collaboration and innovation.
• Partner with Sales, Product, and Customer Success teams to align marketing strategies with the entire customer lifecycle.
• Cultivate a culture of experimentation and learning, empowering the team to leverage data for impactful decision-making.
• Develop clear and compelling messaging that highlights the unique value of AfterShip’s suite of solutions for global brands and retailers.
• Lead competitive analysis and customer segmentation to identify opportunities and refine go-to-market strategies.
• Work closely with Product teams to align features and offerings with market demands and customer needs.
• Spearhead efforts to refresh AfterShip’s brand positioning to boost global identity and relevance.
• Design and execute high-impact, multi-channel marketing campaigns that drive lead generation and customer acquisition.
• Maximize ROI by optimizing marketing spend and leveraging data to refine strategies.

Requirements

• 10+ years of marketing experience (5+ years in leadership roles) in high-growth, multi-product SaaS companies, with proven success in global markets.
• Demonstrated ability to drive measurable improvements in brand perception and market positioning.
• Strong analytical skills with experience interpreting complex data sets and using insights to inform strategy. Proficient in tools like HubSpot, Google Analytics, Tableau, or similar platforms.
• Proven track record of optimizing lead funnels and driving demand with measurable outcomes.
• History of building and leading high-performing, cross-functional teams with a collaborative and hands-on approach.
• Deep understanding of the customer journey and experience, with a focus on creating long-term relationships and delivering value.

Nice-to-haves

• Experience in eCommerce, logistics, or customer experience industries.
• Strong network within the SaaS marketing community, including relationships with influencers, media, and analysts.
• Knowledge of global markets and the ability to adapt strategies for regional nuances.

Benefits

• Competitive compensation and equity
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations