Vice President of Marketing

$220,000 - $260,000/Yr

Jeeter Systems Corp - Los Angeles, CA

Full-time - Senior

Remote - Los Angeles, CA

About the position

The Vice President of Marketing will serve as the strategic leader for all marketing initiatives at Jeeter, focusing on maintaining the brand's dominance in the cannabis industry. This role combines creativity with data-driven strategies to enhance brand equity, expand market share, and build customer loyalty. The VP will lead a team, collaborate across departments, and ensure the brand's voice aligns with its core audience.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with Jeeter's business goals.
• Position Jeeter as a lifestyle authority in cannabis through brand storytelling and innovative campaigns.
• Identify and prioritize new market opportunities, including product launches and geographical expansion.
• Deliver monthly reports on the performance of all marketing programs, including detailed analysis of ROI.
• Oversee the development and refinement of the Jeeter brand, ensuring consistency across all touchpoints.
• Cultivate a strong brand identity that resonates with core and emerging audiences.
• Ensure compliance with all cannabis marketing regulations, tailoring messaging to state and local guidelines.
• Lead the creation of 360-degree marketing campaigns spanning digital, social, retail, and events.
• Drive creative initiatives that highlight Jeeter's values, products, and community impact.
• Partner with product development and sales teams to craft go-to-market strategies for new launches.
• Scale Jeeter's digital presence through innovative tactics, including social media and e-commerce.
• Leverage data analytics to optimize campaigns, enhance ROI, and deepen customer engagement.
• Build, mentor, and lead a high-performing marketing team.
• Manage the marketing budget, ensuring cost-effective allocation and maximum impact.
• Partner with cross-functional teams to align marketing efforts with overall company objectives.
• Stay ahead of cannabis and lifestyle trends, identifying opportunities for Jeeter to remain culturally relevant.
• Analyze consumer data, market research, and competitor strategies to inform decision-making.

Requirements

• 10+ years of high-level marketing leadership experience, preferably in lifestyle, CPG, or cannabis industries.
• 5+ years in a VP of Marketing role.
• Proven success in brand building, campaign development, and market expansion.
• Experience managing large teams and budgets across multiple channels.
• Deep understanding of the cannabis market, regulations, and consumer behavior.
• Exceptional creative direction abilities.
• Proficiency in leveraging data analytics for decision-making and performance optimization.
• Strong leadership and communication skills, with a collaborative mindset.
• Bachelor's degree in marketing, Business, or related field; MBA preferred but not required.