Vice President of Marketing

Peri Formwork Scaffolding Engineering Pty Ltd - Chicago, IL

Full-time - Executive

Chicago, IL

About the position

The Vice President of Marketing at PERI is a pivotal role that provides leadership and management support to the marketing and product management teams across the USA. This position is responsible for developing and executing a comprehensive marketing plan that enhances brand awareness and maintains brand consistency across all communication channels. The Vice President will work closely with the internal marketing and product management teams, as well as collaborate with the Sales teams, customers, and the Executive Management Team. This collaboration is essential for overseeing the launch of new products into the US market and ensuring that marketing strategies align with overall business objectives. In this role, the Vice President of Marketing will devise and execute marketing strategies that not only enhance brand recognition but also facilitate successful product launches. The position requires close collaboration with the sales department to synchronize marketing tactics and ensure that marketing campaigns are effectively monitored and enhanced as needed. The Vice President will also be responsible for establishing both current and long-term goals for the internal marketing teams, prioritizing marketing projects, and allocating resources appropriately. Additionally, the Vice President will conduct market analysis to identify growth opportunities and challenges, provide guidance for organizing effective marketing events, and forecast hiring needs for the marketing department. This role also involves managing the marketing budget and expenses, upholding brand standards, and ensuring compliance across all marketing channels. The Vice President will identify competitors, evaluate their strategies, and develop counterstrategies while cultivating lasting relationships with employees, clients, government officials, and stakeholders. Furthermore, the Vice President will oversee market research activities, lead the Product Management team, and prepare regular reports and presentations on marketing metrics for the CEO.

Responsibilities

• Devise and execute a comprehensive marketing plan to enhance brand recognition and product launches.
• Collaborate closely with the sales department to synchronize sales and marketing tactics.
• Provide leadership to the US marketing and product management teams.
• Establish current and long-term goals for internal marketing teams.
• Monitor and enhance all marketing campaigns as needed.
• Prioritize marketing projects and allocate resources appropriately.
• Conduct market analysis to identify growth opportunities and challenges.
• Provide guidance and concepts for organizing effective marketing events.
• Forecast hiring needs for the Marketing department.
• Contribute to quarterly and annual planning of company objectives.
• Manage marketing budget and expenses.
• Uphold brand standards and ensure compliance across all marketing channels.
• Identify competitors, evaluate their strategies, and develop counterstrategies.
• Cultivate lasting relationships with employees, clients, government officials, and stakeholders.
• Develop and execute product life cycle, market segment, new market, pricing, and portfolio strategies.
• Oversee market research activities, including data collection, analysis, and interpretation.
• Lead the Product Management team and ensure successful product launches.
• Prepare regular reports and presentations on marketing metrics for the CEO.

Requirements

• Extensive understanding of market research methodologies.
• Demonstrated sense of ownership and pride in driving performance and contributing to company success.
• Ability to think strategically with a big-picture perspective and forward-thinking approach.
• Strong analytical skills and creative problem-solving abilities.
• Exceptional negotiation skills and the ability to manage emotions during discussions.
• Advanced project management knowledge, including stakeholder management and conflict resolution.
• Strong problem-solving skills with the ability to identify and troubleshoot issues effectively.
• Ability to accurately analyze situations and reach productive decisions based on informed judgment.

Nice-to-haves

• Experience in leading marketing teams in a similar industry.
• Familiarity with digital marketing strategies and tools.
• Proven track record of successful product launches in the market.

Benefits

• Opportunities for personal and professional development.
• Supportive and caring workplace culture.
• Encouragement of innovation and unique ideas.