Vice President of Marketing

$170,000 - $200,000/Yr

Unclassified - San Francisco, CA

posted 2 months ago

Full-time - Executive
San Francisco, CA

About the position

The Vice President of Marketing will play a pivotal role in shaping the marketing strategy and direction for our company, focusing on consumer packaged goods (CPG), consumer relations (CR), and natural products. This position requires a visionary leader who can drive brand growth and market share through innovative marketing initiatives and campaigns. The VP of Marketing will oversee all marketing operations, including market research, product development, advertising, and public relations, ensuring alignment with the company's overall business objectives. In this role, you will be responsible for developing and executing comprehensive marketing plans that resonate with our target audience and enhance brand visibility. You will lead a team of marketing professionals, fostering a collaborative environment that encourages creativity and strategic thinking. The ideal candidate will have a deep understanding of market trends and consumer behavior, enabling them to make data-driven decisions that propel the brand forward. Additionally, the Vice President of Marketing will work closely with cross-functional teams, including sales, product development, and finance, to ensure cohesive messaging and branding across all channels. You will also be tasked with managing the marketing budget, analyzing performance metrics, and adjusting strategies as necessary to achieve desired outcomes. This is an exciting opportunity for a dynamic leader to make a significant impact in a fast-paced and growing industry.

Responsibilities

  • Develop and implement comprehensive marketing strategies to drive brand growth and market share.
  • Oversee all marketing operations, including market research, product development, advertising, and public relations.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
  • Analyze market trends and consumer behavior to inform marketing decisions and strategies.
  • Manage the marketing budget and ensure effective allocation of resources to maximize ROI.
  • Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
  • Monitor and report on performance metrics, adjusting strategies as necessary to achieve goals.

Requirements

  • Proven experience in a senior marketing role, preferably within the CPG or natural products industry.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Excellent analytical skills and experience with data-driven decision-making.
  • Exceptional communication and interpersonal skills.
  • Ability to develop and execute innovative marketing strategies that resonate with target audiences.

Nice-to-haves

  • Experience with digital marketing and e-commerce strategies.
  • Familiarity with sustainability practices in marketing.
  • Knowledge of consumer insights and market research methodologies.

Benefits

  • Competitive salary with performance-based bonuses.
  • Comprehensive health insurance coverage.
  • 401(k) retirement plan with company matching contributions.
  • Flexible work hours and remote work options.
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