Vice President of Marketing

Bigtime Software - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Publishing Industries

About the position

BigTime Software is seeking a strategic and results-driven Vice President, Marketing to lead and scale our marketing initiatives. This role combines the responsibilities of product marketing and growth marketing, emphasizing demand generation, go-to-market strategies, and building brand awareness. Reporting to the Chief Executive Officer, the VP of Marketing will drive profitable growth by integrating creative vision with data-driven execution.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company goals, focusing on demand generation, brand positioning, and customer acquisition.
• Oversee and integrate product marketing, digital marketing, and pipeline generation to deliver scalable growth.
• Serve as a cross-functional leader, collaborating with Product, Sales, and Learning & Development teams to align strategies.
• Lead go-to-market strategies for new product launches, ensuring seamless execution with tailored messaging for target audiences.
• Translate product roadmaps into compelling marketing messages that drive adoption and utilization.
• Develop competitive market intelligence to position BigTime as a leader in the SaaS space.
• Partner with sales leadership to create and track initiatives that build pipelines across inbound channels, targeted demand programs, and cross-sell/up-sell opportunities.
• Manage budgets for digital marketing and demand initiatives, ensuring resources are allocated for maximum ROI.
• Enhance digital experiences for prospects and customers across the entire journey, from discovery to expansion.
• Develop and execute customer marketing strategies that deepen engagement, promote feature adoption, and drive customer retention.
• Build and scale advocacy programs, including case studies, testimonials, and referrals, to showcase customer success.
• Collaborate with Customer Success and Product teams to ensure a unified approach to client communications and engagement.
• Launch and manage events, user groups, and community-building initiatives to strengthen customer relationships and create brand ambassadors.
• Drive strong customer attach and cross-sell for our platform of products.
• Identify and implement AI-driven solutions for predictive analytics, personalized marketing, and campaign performance optimization.
• Foster a culture of experimentation with AI-powered tools, such as chatbots, marketing automation, and content generation platforms, to deliver innovative customer experiences.
• Stay ahead of trends in AI and machine learning to incorporate emerging technologies into the marketing strategy.
• Build and mentor a high-performing marketing team, fostering innovation, experimentation, and professional growth.
• Create a culture of collaboration, encouraging rapid iteration and creative problem-solving.
• Serve as a key touchpoint for client feedback, using insights to refine messaging and marketing strategies.
• Build thought leadership initiatives to enhance customer engagement, including executive-level user conferences and other strategic events.

Requirements

• 10+ years of experience in B2B marketing with a proven track record of driving revenue and process improvements.
• 5+ years of leadership experience managing high-performing teams and overseeing demand models in a SaaS environment.
• Expertise in digital marketing, demand generation, and leveraging marketing technology stacks.
• Strong skills in crafting go-to-market strategies, sales enablement, and competitive market analysis.
• Exceptional project management, communication, and analytical abilities.
• Proven ability to thrive in a fast-paced, results-oriented environment, leveraging data-driven decision-making, rapid iteration, and deep customer insights to achieve measurable outcomes.

Benefits

• Competitive salary and performance-based bonuses.
• 100% employer-paid benefits, including medical, dental, vision, disability, and life insurance.
• Generous paid time off, including holidays and parental leave.
• Flexible work environment with hybrid schedules and remote opportunities.
• Professional growth opportunities within a high-growth, innovative SaaS company.