Vice President of Marketing

Basler Electric - Highland, IL

Full-time - Executive

Highland, IL

Computer and Electronic Product Manufacturing

About the position

The Vice President of Marketing is responsible for managing worldwide marketing activities for Basler Electric. This role involves overseeing budgeting for product development, supervising marketing staff, and ensuring a positive customer experience to foster growth. The VP will also prioritize new product development based on market evaluation and coordinate product development across various departments, emphasizing market expansion and strategic direction for product lines.

Responsibilities

• Oversee the management of worldwide marketing activities for the Corporation.
• Manage budgeting for all product development activities and group expenses.
• Supervise marketing staff to ensure a positive customer experience.
• Collect new product ideas and establish development priorities based on evaluation.
• Coordinate product development between marketing, engineering, sales, finance, and manufacturing.
• Develop and implement overall marketing programs.
• Analyze sales records, research trends, and estimate market developments.
• Contract with firms and market groups to determine customer needs and preferences.
• Work with Sales to estimate sales potential and applications of new products.
• Conduct sales research to determine current market conditions.
• Serve as a point of contact with outside agencies on economic and marketing matters.
• Manage direct reports and conduct performance reviews.

Requirements

• Bachelor's degree in Business or a related field.
• Ten plus years of experience in marketing.