Vice President of Marketing

$140,000 - $160,000/Yr

Biolyte® - Marietta, GA

Full-time - Senior

Marietta, GA

About the position

The Vice President of Marketing at BIOLYTE is a strategic leadership role focused on enhancing the company's marketing strategy to establish BIOLYTE as the leader in advanced rehydration. The successful candidate will analyze customer behavior, develop targeted marketing strategies, and communicate marketing efforts to the leadership team, all aimed at driving brand loyalty and sales growth.

Responsibilities

• Analyze BIOLYTE's customer behavior and insights to ensure all marketing efforts are crafted around building brand loyalty and trust
• Collect and analyze internal and market data to understand BIOLYTE's current and potential customer preferences, buying patterns, and emerging trends
• Create detailed customer segmentation profiles based on behavioral data, ensuring targeted marketing efforts that resonate with diverse customer groups and build long-term loyalty
• Implement customer feedback mechanisms (surveys, reviews, focus groups, etc.) to learn about our customers and identify opportunities to enhance our customer experience across all channels
• Build BIOLYTE's marketing strategy to ensure every output drives customer loyalty and increases sales within BIOLYTE's retail footprint
• Work closely with the sales team, our retail partners, and our distributor partners to align marketing strategies with sales objectives, ensuring cohesive and aligned messaging across all sales channels
• Create and execute integrated marketing campaigns that align with BIOLYTE's brand values and customer preferences to drive both revenue and loyalty at retail
• Manage outside marketing partners that include but are not limited to PR, e-tail, website, graphic design, etc.
• Communicate and report on all marketing efforts to BIOLYTE leadership and the broader BIOLYTE team
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns, initiatives, and team member performance
• Compile and present detailed reports on the performance of marketing campaigns, highlighting key metrics and outliers (could include sales impact, customer engagement, ROI, etc.)
• Regularly update executive leadership, external partners, and cross-functional teams on the status and outcomes of marketing efforts, ensuring transparency and alignment with business goals

Requirements

• Bachelor's degree in marketing, communications or related field
• 5+ years of relevant work experience required; agency experience is preferred
• 5+ years of experience within CPG industry required; beverage experience preferred
• High level of curiosity about and familiarity with the marketplace, competitors, consumers, and marketing technologies
• Experience developing campaigns that build awareness and support revenue growth
• Ability to lead with confidence, gain trust and influence amongst cross-functional peers, and facilitate critical thinking and problem-solving
• Experience with creative software like Photoshop, Illustrator, video editing software, etc.
• Proficiency with Google Workspace including Sheets, Docs, Slides, etc.

Benefits

• Unlimited PTO
• Company-paid health insurance for all full-time employees
• Health (100% ER “Employer” Paid), Dental (100% EE “Employee” Paid), and Vision (100% EE “Employee” Paid)
• Company-paid long term disability for all full-time employees
• Company-paid life insurance policy for all full-time employees
• 401(k) Plan
• Fun, supportive company culture