Vice President of Marketing

OnPath Credit Union - Metairie, LA

Full-time - Senior

Metairie, LA

About the position

The Vice President of Marketing at OnPath Credit Union is a key leadership role responsible for driving member retention, acquisition, and growth through data-driven marketing strategies. This position focuses on optimizing product placement and expanding the portfolio of deposits and loans to meet the evolving needs of members. The VP will develop comprehensive marketing plans to enhance engagement, strengthen brand loyalty, and achieve measurable results, while guiding cross-functional teams and aligning marketing initiatives with the credit union's strategic goals.

Responsibilities

• Develop and implement a comprehensive marketing strategy focused on branding, messaging, positioning, and multi-channel engagement to drive member acquisition, retention, and growth.
• Oversee marketing data intelligence, creative direction, and brand management to align with the credit union's strategic goals.
• Lead, manage, and mentor the marketing team, including hiring, training, and performance evaluation.
• Leverage marketing intelligence and collaborate with business intelligence teams to identify growth opportunities.
• Develop and manage the marketing budget to ensure optimal ROI for all campaigns and public relations efforts.
• Partner with the in-house marketing agency to identify target audiences, optimize communication channels, and enhance campaign performance metrics.
• Serve as the voice and brand ambassador of the credit union, building relationships with internal stakeholders, media, partners, and industry associations.
• Stay current on marketing best practices, tools, and technologies to drive innovation.

Requirements

• Bachelor's degree in marketing, business, or related field.
• Master's degree preferred.
• At least 15 years of experience in marketing, with at least 8 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Exceptional knowledge of various aspects of marketing, such as branding, creative management, content, SEO, SEM, social media, email, web, analytics, etc.
• Proficient in leading and mentoring team members to cultivate a culture of creativity, collaboration, and excellence.
• Exceptional communication, presentation, and interpersonal skills to effectively influence and persuade diverse audiences.
• Above average understanding of activation, monitoring, and measurement of marketing channels including paid media, email, website, social media, etc.
• Strategic, creative, and analytical thinker, with a data-driven and member-centric mindset.
• Self-motivated, adaptable, and results-oriented, with a passion for marketing and growth.

Nice-to-haves

• Knowledge of the latest marketing trends, tools, and best practices.
• Understanding of organizational goals to develop and lead creative marketing strategies.

Benefits

• Competitive salary range of $164K - $208K per year.