Vice President Of Marketing

$250,000 - $275,000/Yr

Foundation Building Materials - Santa Ana, CA

Full-time - Senior

Santa Ana, CA

5,001-10,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Vice President of Marketing at Foundation Building Materials (FBM) is a senior leadership role responsible for developing and executing comprehensive marketing strategies that enhance the company's brand and drive growth. This position oversees all marketing efforts, ensuring alignment with organizational goals and fostering a culture of collaboration and innovation within the marketing team.

Responsibilities

• Develop and implement comprehensive traditional marketing strategies aligned with business objectives and industry trends.
• Identify new opportunities for market expansion through strategic partnerships, industry events, and other traditional marketing channels.
• Ensure alignment between marketing initiatives and broader organizational goals.
• Maintain consistent brand messaging and ensure the company's value proposition is communicated effectively through all traditional and digital marketing materials.
• Oversee the development of marketing collateral, including brochures, print ads, digital ads, and other promotional materials.
• Lead efforts to elevate the company's presence at industry trade shows, conferences, and customer-facing events.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and high performance.
• Build strong relationships with key internal stakeholders, including sales, product, and operations teams, to support marketing initiatives.
• Act as a brand ambassador, representing FBM at key industry functions and events.
• Work closely with the sales and customer service teams to ensure consistent messaging and high-quality experiences for customers through traditional and digital marketing efforts.
• Drive customer engagement through direct mail campaigns, product showcases, and other face-to-face marketing events.
• Manage relationships with external agencies for print, media buys, and other traditional advertising campaigns.
• Lead the development of targeted marketing campaigns, driving awareness and sales growth through direct mail, radio, and print advertising.
• Track the effectiveness of promotional efforts and adjust strategies as necessary to maximize impact.
• Manage external partnerships with key organizations and sponsorships, ensuring alignment with brand objectives and maximizing return on investment for promotional events and activities.
• Oversee all digital marketing efforts, including SEO, SEM, social media, email campaigns, and online advertising.
• Collaborate with the in-house marketing team and external agencies to optimize online campaigns, improve website traffic, and drive conversions.
• Utilize data analytics and performance metrics to track the success of digital initiatives and make informed decisions to improve results.
• Conduct market research to stay informed about competitor activity, customer needs, and industry trends in the traditional marketing space.
• Develop and manage the marketing budget, ensuring resources are allocated efficiently and effectively.
• Provide regular reporting on the financial performance of marketing campaigns and activities.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field is preferred.
• Minimum of 10 years of experience in traditional marketing, with at least 5 years in a senior leadership role.
• Strong track record of developing and executing successful offline marketing strategies.
• Excellent leadership, communication, and interpersonal skills.
• Experience in the construction or distribution industry is a plus.
• Familiarity with market research, advertising, and promotional strategies in traditional marketing environments.

Nice-to-haves

• Experience in the construction or distribution industry is a plus.

Benefits

• A friendly and supportive work environment
• Well-maintained equipment
• Excellent benefits including: Medical, Dental and Vision plans, 401(k)
• Career growth opportunities