Vice President of Marketing

$190,000 - $210,000/Yr

ABA Centers of America - Fort Lauderdale, FL

Full-time - Senior

Fort Lauderdale, FL

About the position

The Vice President of Marketing at ABA Centers of America is a strategic leadership role responsible for managing the internal marketing services agency and driving brand growth through innovative marketing strategies. This position plays a crucial role in enhancing market presence, engaging communities, and supporting the mission of providing outstanding autism care services. The VP will collaborate closely with various marketing and communications teams to execute marketing programs and ensure alignment with the company's goals.

Responsibilities

• Strategically lead the internal marketing services agency to drive brand awareness, engagement, and business growth.
• Bring strong data orientation to all marketing strategies, ensuring all elements are forecasted, measured, and reported.
• Forge and maintain partnerships with other department leaders to enhance marketing contributions to company projects.
• Participate in meetings and initiatives related to company and clinic growth and development.
• Lead the execution of marketing programs from start to finish, collaborating with stakeholders and leveraging internal processes.
• Partner with the Events team and clinic operations on event planning, resources, and creative production.
• Oversee critical marketing functions, including market research, communications, and planning.
• Use data-driven methods to identify changes in the competitive environment and enable responsive marketing activities.
• Develop and implement robust marketing strategies that effectively communicate the mission, services, and impact on the autism community.
• Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiatives.
• Manage and optimize the marketing budget to ensure effective resource allocation for maximum ROI.
• Oversee the production of all marketing materials and communications, ensuring consistency with brand voice and standards.
• Provide leadership and direction to the marketing team, fostering a culture of innovation, collaboration, and high performance.
• Regularly report on marketing performance metrics, offering insights and recommendations to the executive team for continuous improvement.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 10+ years of marketing experience, with a minimum of 5 years in a VP/senior leadership role with a marketing department.
• Strong data orientation, as every element of the marketing mix is forecast, measured, and reported.
• Advertising or marketing services agency experience preferred.
• Healthcare marketing experience preferred, especially in the autism care or broader behavioral health sector.
• Expert-level skills with project management tools (ClickUp, Jira, and similar platforms).
• Experience with Salesforce or similar CRM platforms preferred.
• Working knowledge of digital marketing strategies, tools, and platforms.

Nice-to-haves

• Experience in the autism care sector or broader behavioral health sector.
• Familiarity with digital marketing strategies and tools.

Benefits

• Three weeks of paid time off (more added with tenure)
• Medical, dental, vision, long-term disability, and life insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Generous 401(k) with employer match up to 6%