Vice President of Marketing

$89,000 - $105,000/Yr

Fremont Federal Credit Union - Fremont, OH

Full-time - Senior

Fremont, OH

Credit Intermediation and Related Activities

About the position

The Vice President of Marketing at Fremont Federal Credit Union is a pivotal leadership role responsible for the strategic planning, development, and execution of comprehensive marketing and advertising initiatives. This position aims to enhance membership opportunities and revenue generation while aligning with the credit union's vision and mission. The VP of Marketing will lead a team, develop marketing strategies, and ensure the credit union's brand identity is consistent across all channels.

Responsibilities

• Develop and implement strategic marketing plans that align with the credit union's goals, driving revenue growth and enhancing market presence.
• Guide the credit union's brand identity, ensuring consistency and alignment with our mission across all channels and touchpoints.
• Conduct and analyze market research to identify trends, opportunities, and challenges, leveraging insights to inform marketing strategies and product development.
• Lead the design and execution of comprehensive marketing campaigns, measuring performance and adjusting tactics to maximize ROI.
• Collaborate with cross-functional teams to enhance the member experience, ensuring marketing initiatives support service excellence and member satisfaction.
• Manage relationships with marketing agencies and vendors, negotiating contracts and overseeing execution to ensure high-quality, cost-effective services.
• Direct public relations efforts, including media relations, community engagement, and crisis communications, to maintain and enhance the credit union's public image.
• Ensure all marketing activities comply with relevant regulations and laws, working closely with the compliance department to mitigate risks.
• Evaluate and implement marketing technology solutions to improve the efficiency and effectiveness of marketing efforts.
• Champion the credit union's brand internally and externally, facilitating training and communications to ensure employees are effective brand ambassadors.
• Lead the strategic direction of digital marketing efforts, including website optimization, social media engagement, and email marketing campaigns.
• Lead community engagement initiatives, representing the credit union at community events and serving on boards to enhance local presence and support.
• Contribute to the credit union's strategic planning process, providing insights and recommendations based on marketing expertise and market trends.
• Stay abreast of marketing innovations and best practices, recommending new approaches to drive member engagement and business growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a closely related field; Master's degree preferred.
• 7-10 years of experience in marketing management roles, ideally within the financial sector.
• Proven track record of developing and implementing dynamic marketing strategies that have significantly contributed to revenue growth and brand development.
• Exceptional leadership and communication skills, both written and verbal.
• Extensive experience in customer research, development of marketing concepts, and execution of advertising strategies.

Nice-to-haves

• Knowledge of credit union philosophy is preferred.
• Working understanding of compliance issues related to marketing and advertising.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off