Vice President of Marketing

$85,000 - $100,000/Yr

Rocky Mountain Chocolate Factory - Durango, CO

Part-time,Full-time - Senior

Onsite - Durango, CO

Food and Beverage Retailers

About the position

The Vice President of Marketing at Rocky Mountain Chocolate Factory, Inc. is responsible for leading the company's marketing efforts and implementing strategic growth plans. This role involves developing and executing an integrated marketing strategy that aligns with the company's strategic plan and brand positioning goals. The Vice President will manage a team of marketing and product development professionals, oversee external vendor relationships, and leverage data analytics to inform decision-making while supporting sales initiatives and enhancing online engagement.

Responsibilities

• Developing and executing an integrated marketing plan
• Developing and managing the marketing department's budget
• Implementing the Company's brand strategy and messaging
• Reporting to the Executive Management team monthly with market research, industry trends, competitor activities, and emerging opportunities
• Monitoring and analyzing key performance indicators (KPIs)
• Managing the marketing and creative services team
• Evaluating employee performance
• Improving performance while providing training and education
• Upgrading the team's talent and marketing intelligence
• Coordinating artwork processes for new items
• Managing the product development team
• Developing innovative products based on franchise and digital customer needs
• Developing seasonal product lines and associated marketing campaigns
• Communicating new product details to the production, customer service, and sales departments as well as to the franchise network
• Upgrading the team's talent and product development intelligence
• Managing seasonal marketing calendar
• Managing e-commerce and digital agency partners
• Managing external channels relationships
• Managing account details, new item development, and communication with partners, while supporting inventory planning
• Managing relationships with our Demand Planning team during the forecast process
• Identifying business risks and opportunities and establishing mitigation plans.

Requirements

• Bachelor's degree in marketing, business, or a related field
• Ten years of experience in marketing leadership
• Familiarity with a variety of marketing specific toolsets/software including Meta, Google, Klaviyo, Shopify and other analytics and data tools
• Data-driven mindset with the ability to interpret metrics and make data-backed decisions
• Proficiency in using Excel and other M/S suite products, ADOBE and related marketing software and technology.

Benefits

• Competitive pay
• Incentive compensation opportunities
• Free and discounted chocolate
• Advancement opportunities
• Fun & fast-paced work environment
• Great family & team atmosphere