Vice President of Omnichannel Marketing

Fogo De Chao Churrascaria - Addison, TX

Full-time - Executive

Addison, TX

Food Services and Drinking Places

About the position

The Vice President of Omnichannel at Fogo de Chão is a strategic leadership role focused on enhancing the customer experience across all digital and physical touchpoints. This position is responsible for developing and executing a comprehensive omnichannel strategy, optimizing customer engagement through various platforms, and leveraging data insights to drive decision-making. The VP will collaborate closely with other executives and departments to ensure a seamless and integrated customer journey, ultimately aiming to improve customer satisfaction and loyalty.

Responsibilities

• Develop and execute a comprehensive omnichannel strategy to enhance customer experience across all touchpoints.
• Partner with management and agency to identify and enable components of a seamless 5-star experience for customers.
• Lead the development and optimization of loyalty marketing strategies and CRM/CDP initiatives.
• Analyze customer behavior and segment responses to loyalty programs and marketing initiatives.
• Gather and integrate customer feedback and insights to inform decision-making and refine programming.
• Implement robust marketing analytics to measure the effectiveness of omnichannel campaigns.
• Oversee the management and improvement of the Fogo de Chão website, mobile app, and concierge platforms.
• Develop dashboards with performance metrics to demonstrate progress and opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum 15 years' experience in omnichannel marketing or digital marketing, preferably in the hospitality or restaurant industry.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proven track record of developing and implementing successful omnichannel strategies.
• Excellent communication skills, including experience at senior levels.
• Demonstrated leadership abilities and experience working with cross-functional teams.
• Deep understanding of customer experience management and loyalty programs.
• Proficiency in marketing analytics tools and CRM platforms.

Nice-to-haves

• Management consulting experience is a plus.
• Player-coach mentality, able to dive into detail and strategize.

Benefits

• Professional and personal growth opportunities at every level.
• A fulfilling career with a focus on teamwork and integrity.