Vice President of Platform Marketing

LE005 ABC Fitness Solutions, LLC - Arlington, TX

Full-time - Senior

Arlington, TX

10,001+ employees

About the position

The VP Platform Marketing at ABC Fitness Solutions is a strategic leadership role responsible for overseeing product marketing, channel marketing, and partner marketing. This position plays a crucial role in defining the go-to-market strategy for the company's platforms, ensuring effective product launches and sales channel enablement. The VP will lead a team of product marketers and collaborate with various departments to educate buyers, attract the right audience, and generate interest in the company's offerings.

Responsibilities

• Establish GTM approach in collaboration with product, finance, sales, and corporate marketing for new product introductions and feature releases.
• Translate growth goals into marketing strategies, identifying the right personas, messaging, assets, and tactics.
• Function as a knowledge leader for product, market, and demand generation programs for the platform team.
• Work with demand generation and marketing analytics to optimize the marketing funnel for both self-serve and high-touch sales motions.
• Develop buyer personas, customer segmentation, and campaign messaging.
• Collaborate with corporate brand and growth teams to create quarterly GTM plans and enable outbound sales teams to achieve growth targets.
• Partner closely with Demand Gen/Growth to collaborate on new and existing campaigns and content, ensuring clear communication.
• Manage a small team of Product Marketing Managers, ensuring alignment of roles and responsibilities and fostering collaboration.
• Lead platform solution marketers to develop market intelligence and client intimacy to anticipate trends and deliver engaging content.
• Provide competitive intelligence and impactful insights for strategies to drive product launch plans with the right buyer persona.
• Create a sales enablement plan to ensure the success of client-facing teams.
• Work with CMO and executive leadership to provide critical thought leadership presentations to stakeholders.
• Develop, hire, and retain emerging leaders within the organization.

Requirements

• 15+ years of relevant SaaS or software marketing experience with increasing responsibility, including at least 5 years in a management role.
• Experience with product-led growth (PLG) and traditional sales-led motions.
• Strong attention to detail and a passion for analyzing campaign performance data.
• Impeccable communication skills, including presentation, copywriting, and speech writing abilities.
• Exceptional listening skills to understand both spoken and unspoken communication.
• Strong interpersonal skills with the ability to build relationships and negotiate priorities.
• Proficiency with Pragmatic Marketing or similar frameworks.

Nice-to-haves

• Experience in member management software, fitness technology, or financial technology.

Benefits

• Open PTO policy allowing employees to choose their time off.
• Quarterly collective days off for all employees.
• Parental and Pawternity Leave for family growth.
• Quarterly fitness reimbursement to support fitness journeys.
• Discounts with partners like Dell and Microsoft.
• Comprehensive medical, dental, and vision coverage.
• Employee Assistance Program (EAP) for support when needed.
• Calm App subscription for mental wellness for employees and dependents.