Vice President of Product Marketing

$215,000 - $225,000/Yr

Timely Telehealth - Dallas, TX

Full-time - Senior

Remote - Dallas, TX

Professional, Scientific, and Technical Services

About the position

TimelyCare is seeking a Vice President of Product Marketing to serve as a leader in accelerating efforts to drive growth and retention through messaging, positioning, sales enablement, and competitive insights. As our Product Marketing leader, you will work with our Marketing, Product, Client Success, and Sales teams to build out comprehensive messaging for our TimelyCare product offerings to ensure success in the B2B higher education market. This role will be a high-impact, high-visibility leadership position that will collaborate closely and strategically with other leaders across the entire organization and report to the Chief Marketing Officer.

Responsibilities

• Develop a deep understanding of TimelyCare offerings, the Higher Education market and key personas.
• Define, communicate, and evangelize value propositions that differentiate TimelyCare products to the various different market segments we serve.
• Identify market trends and requirements leveraging primary and secondary research; compare our products to our competitors, pinpointing feature and service gaps and communicating them to the product management team.
• Spearhead go-to-market strategies and collaborate as a cross-functional team member to lead new market entry and new product offerings.
• Lead new product launch and enhancement release communications to internal stakeholders.
• Conduct qualitative and quantitative research to build out customer personas, segmentation, and recommendations that will inform and influence our product roadmap and marketing strategy.
• Maintain intelligence on competition and industry, providing insights cross functionally.
• Enable our sales and business development teams with targeted collateral, playbooks, presentations and messaging; drive consistency in the value that we articulate through all channels.
• Create client and internal facing materials or training to support product adoption and increase product effectiveness.
• Manage relationships with customer advisory boards and influencer groups to gather feedback and foster advocacy for the brand.
• Develop and implement customer retention campaigns to enhance brand reputation and value, thereby reducing customer churn.
• Provide market feedback and research insights to the overall B2B Marketing team to guide messaging and marketing strategy.
• Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning.

Requirements

• Bachelor's degree in Marketing or Business, or other relevant field
• 8+ years of product marketing experience in a B2B marketing leadership role, with education experience preferred
• A compelling storyteller able to communicate solutions in a crisp and simple way.
• Ability to prioritize and efficiently communicate to diverse audiences, including our market, our sales team, our executive leadership, and the company as a whole.
• Proven track record of identifying market trends, collecting competitive intel, and creating mechanisms to garner customer feedback to build a cohesive and comprehensive product marketing strategy.
• A track record of delivering measurable results by incorporating AI into marketing strategies, product launches, and positioning efforts.
• Strong project management and cross-collaboration skills to drive varied teams to consensus around go-to-market strategies and plans.

Nice-to-haves

• Working knowledge of agile marketing, preferred
• Working knowledge of Salesforce and Hubspot, preferred

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture