Vice President of Product Marketing

$220,000 - $293,000/Yr

WEX - Dallas, TX

Full-time - Executive

Dallas, TX

5,001-10,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Vice President of Product Marketing at WEX is a transformative leadership role focused on driving product-led growth and enhancing customer experiences through innovative marketing strategies. This position is pivotal in launching and commercializing new products while growing the core business, working closely with the Chief Digital Officer and a talented team to craft compelling product narratives and foster cross-functional collaboration. The role emphasizes a customer-centric approach, continuous innovation, and data-driven decision-making to achieve immediate revenue growth and long-term market leadership.

Responsibilities

• Champion a product-led growth approach to product marketing, ensuring alignment with customer centricity and data-driven decision making.
• Develop and implement innovative, data-driven strategies that optimize product placement, adoption, and market penetration.
• Lead, mentor, and inspire a high-performing team of product marketers, fostering a culture of collaboration and creativity.
• Act as a strategic change agent, identifying opportunities to enhance product marketing and drive continuous improvement.
• Craft and execute marketing plans that deliver tangible revenue results while supporting long-term growth.
• Collaborate with cross-functional teams to ensure seamless product launches and ongoing market success.
• Elevate the product marketing conversation, inspiring colleagues and stakeholders to embrace a modern, data-driven perspective.
• Leverage data-driven insights to identify and capitalize on market opportunities.
• Partner with Marketing and Communications to develop compelling narratives showcasing product value propositions.
• Keep the organization updated with market trends and competitive intelligence to reinforce benefits and differentiate from competitors.
• Direct and support market research collection, analysis, and interpretation for market forecasts and reports.
• Maintain brand standards and ensure compliance across all marketing channels.
• Identify competitors and evaluate their strategies to devise counter-strategies.

Requirements

• Extensive experience in Product Marketing with a proven track record of launching new products and driving core business growth.
• Expertise in payments, fintech, B2B SaaS, and/or small business, with an understanding of market dynamics and customer segmentation.
• Experience in product-led growth environments, emphasizing data and insights for decision making.
• Deep understanding of modern product marketing principles, including customer journey mapping and data-driven storytelling.
• Demonstrated ability to translate customer insights into compelling product positioning and messaging.
• Strong proficiency in analyzing market and product performance data to inform strategies.
• Ability to articulate complex ideas and product value through compelling narratives using quantitative and qualitative data.
• Strong analytical and problem-solving abilities with a data-driven decision-making approach.
• Exceptional leadership, communication, and interpersonal skills to influence and inspire teams.
• Experience leading large-scale transformation and engaging diverse stakeholders.
• Ability to foster a culture of continuous learning, adaptability, and innovation.
• Comfortable with ambiguous, changing situations, and decision making.

Benefits

• Health, dental, and vision insurances
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement
• Quarterly or annual bonus based on role and applicable plan