Vice President of Sales and Marketing

Reef Capital Partners - Lehi, UT

Full-time - Senior

Lehi, UT

101-250 employees

About the position

The Vice President of Sales and Marketing at Reef Capital Partners is a senior executive role responsible for leading marketing and hospitality sales initiatives across various business lines, including resorts and real estate. This position requires a visionary leader with extensive experience in strategic planning, execution, and optimization of marketing activities in both digital and traditional mediums. The role emphasizes the importance of aligning marketing strategies with organizational goals and driving innovation in the hospitality sector.

Responsibilities

• Plan, execute, and oversee all marketing and hospitality sales activities for various business lines.
• Lead the development and continuous optimization of marketing activities across all digital platforms.
• Oversee strategic planning, execution, analysis, and optimization of paid and owned media.
• Direct search engine optimization efforts and manage digital reputation.
• Monitor and advise on hospitality sales, marketing distribution, and revenue management functions.
• Maintain up-to-date knowledge of best practices in e-commerce, digital marketing, SEO, media, and hospitality sales.
• Analyze, evaluate, and implement new marketing programs and activities to enhance customer engagement and retention.
• Select and manage agency partners and digital tools to effectively execute marketing initiatives.
• Develop and manage marketing budgets, track expenses, and conduct regular financial forecasts.
• Support the execution of marketing programs managed by other teams, including events, entertainment, and communications.
• Build and lead a high-performing team of marketing professionals.

Requirements

• 10+ years of experience in a senior marketing and sales leadership role within the hospitality or real estate sectors.
• Strong understanding of digital marketing strategies and tools, with a track record of successful campaign execution.
• Exceptional analytical skills and the ability to interpret data to drive decision-making.
• Excellent leadership and team-building abilities.
• Strong financial acumen, including budget management and forecasting.
• Excellent communication and interpersonal skills.

Benefits

• 401(k) Plan with Company Match
• Generous Health Plan with Dental, Medical, Vision, and Life Insurance along with a $1000 HSA Match
• Flexible Paid Time-off
• Cell Phone Service Allowance
• New Office Building That Includes a Free Fully-equipped Gym and Employee Lunches
• Discounts on Company-Owned Resorts