Vice President of Sales and Marketing

Jk Consultants - San Luis Obispo, CA

Full-time - Senior

San Luis Obispo, CA

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Vice President of Sales and Marketing is a strategic leadership role responsible for driving sales transformation and growth across various channels, including direct sales, distributor partnerships, and e-commerce. This position involves developing and executing comprehensive sales and marketing strategies, mentoring high-performing teams, and enhancing the company's market presence in a competitive and innovative industry.

Responsibilities

• Develop and implement comprehensive sales strategies to maximize revenue and drive market growth across direct sales, distributor networks, and online channels.
• Mentor and manage both internal and external sales teams to optimize performance and ensure alignment with company goals.
• Use data-driven insights to refine sales processes, track market penetration, and identify new opportunities.
• Oversee marketing initiatives, including brand positioning, product marketing, and digital marketing strategies, to enhance brand recognition and reach.
• Drive online sales growth through the eCommerce platform and lead marketing campaigns across various digital channels.
• Leverage customer and market data to continuously improve marketing ROI and expand the brand's market presence.
• Build and maintain strong distributor relationships to promote product offerings effectively and increase sales coverage.
• Develop and implement strategies to expand distribution networks and grow sales in new regions.
• Implement pricing strategies that balance competitiveness with profitability.
• Align sales, distribution, and marketing efforts for a cohesive market approach and seamless operations.
• Collaborate with product development, operations, and finance teams to ensure sales strategies are well-integrated with business objectives.
• Contribute to business planning and actively participate in strategic discussions to drive company growth.
• Deeply understand customer needs and market trends to ensure products and sales approaches are competitive and customer-focused.
• Enhance customer relationship management (CRM) practices to improve retention and satisfaction across all sales channels.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 10+ years of experience in sales and marketing, with at least 5 years in a senior leadership role within manufacturing, industrial tools, and B2B environments.
• Proven experience managing multi-channel sales, including direct, distributor, and online sales.
• Experience with business operating systems (e.g., EOS - Entrepreneurial Operating System) is a plus.
• Willingness to travel as required to support teams and clients.