Vice President of Sales and Marketing

$100,000 - $100,000/Yr

Confidental

Full-time - Senior

Miscellaneous Manufacturing

About the position

The Vice President of Sales & Marketing (VP of S&M) is a strategic leadership role responsible for driving revenue generation efforts within a hotel or hospitality organization. This position oversees sales, marketing, and revenue management strategies to meet financial goals while enhancing the brand's market presence and customer loyalty. The VP of S&M collaborates with executive leadership to align strategies with overall business objectives.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue and growth objectives.
• Lead the Sales & Marketing team, providing guidance, mentorship, and performance management.
• Monitor market trends, competitor activities, and industry innovations to maintain a competitive edge.
• Oversee pricing strategies, revenue management, and forecasting to maximize profitability of the portfolio.
• Set and monitor sales targets, ensuring alignment with overall business goals.
• Collaborate with the Revenue Management team to optimize inventory and pricing strategies.
• Lead brand development and positioning initiatives to strengthen market presence.
• Oversee digital marketing efforts, including social media, SEO, email campaigns, and website management.
• Ensure all marketing efforts align with the brand identity and resonate with target audiences.
• Cultivate relationships with key accounts, corporate clients, and travel partners to drive direct bookings and partnerships.
• Attend industry events, trade shows, and networking opportunities to promote the brand and expand business opportunities.
• Evaluate sales team performance and implement training programs to enhance effectiveness.
• Work closely with operations, finance, and other departments to ensure alignment of sales and marketing efforts with business objectives.
• Provide regular reports and insights to the executive team regarding sales performance, market trends, and strategic initiatives.
• Monitor guest feedback and work with operational teams to address service issues and enhance the customer journey.

Requirements

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field (MBA preferred).
• 10+ years of progressive experience in sales and marketing, preferably in the Marriott Brand.
• 5 years of hotel sales and marketing experience required.
• Prior experience working with ProfitPace, CI/TY, SFAWeb, Travel Click and other sales and marketing tools.

Nice-to-haves

• Master's degree in Business Administration or related field.
• Experience in hotel management.

Benefits

• Health savings account
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Flexible schedule
• Life insurance