Vice President of Sales & Marketing

Landsea Homes - Scottsdale, AZ

Full-time - Senior

Scottsdale, AZ

Construction of Buildings

About the position

The VP of Sales & Marketing leads the division's sales and marketing strategies to optimize revenue, profit margin, and market share. This position reports to the Division President and oversees sales, marketing, escrow, and design functions, and collaborates closely with Land, Purchasing, and Operations teams.

Responsibilities

• Formulate and execute divisional sales and marketing strategies in alignment with Landsea Homes' overarching objectives.
• Collaborate with PR and Corporate Marketing to develop marketing communications and analyze data to develop effective marketing strategies.
• Recruit, hire, train, and develop a productive sales team while providing continuous coaching and feedback to staff, managers, and associates.
• Oversee the development of sales meetings and training to enhance team skills, and ensure sales goals are met in alignment with Landsea Homes' mission, vision, and values.
• Regularly review sales goals and metrics (prices, inventory, backlog) to evaluate performance and the effectiveness of sales and incentive programs.
• Provide regular updates to senior management and Division President on opportunities, challenges, progress, and support requirements.
• Maintain accuracy of sales data and take ownership of divisional sales numbers.
• Collaborate with division management on business forecasting, land selection and product creation, leveraging insights into market trends, consumer preferences, and competition.
• Stay updated on competitor strategies, pricing, products, consumer demographics, and economic trends.
• Coordinate with sales managers to streamline the sales and closing process for the Division.
• Collaborate with design and purchasing teams to offer and price options appropriately.
• Continuously assess and streamline processes, delegating administrative tasks as needed.

Requirements

• Minimum 5 years of experience in new home sales.
• Minimum 3-5 years of prior sales leadership experience within the new home sales industry.
• Experience coaching, managing, and mentoring sales staff in a public homebuilding environment is highly preferred.
• Complete understanding of the new home sales process and cycle.
• Demonstrate effective and professional communication skills with prospective buyers, customers, outside agencies, and employees.
• Accountable and strategic mindset with a focus on business plan performance management.
• Proficient in coaching and mentoring, with the ability to provide clear feedback to staff for achieving business goals.
• Strong computer skills with Microsoft Office proficiency.