Vice President of Sales & Marketing

$220,000 - $240,000/Yr

Coraltree Hospitality - Englewood, CO

Full-time - Senior

Englewood, CO

About the position

The Vice President of Sales & Marketing (VPSM) at CoralTree Hospitality is a pivotal role that reports directly to the Chief Commercial Officer. This position is designed for a seasoned professional who will work closely with Senior Vice Presidents of Operations, General Managers, and Directors/Managers of Sales, Marketing, and Revenue. The VPSM will be responsible for providing strategic sales and marketing leadership across a portfolio of 10 to 20 hotels and resorts, with a primary focus on achieving top-line revenue goals. This role requires a deep understanding of the hospitality market and the ability to implement effective processes and initiatives that drive revenue growth. In this capacity, the VPSM will coach and advise property teams, ensuring that they are equipped with the necessary tools and strategies to succeed. The role involves evaluating competitive markets, defining brand positioning, and leading the analysis of sales and marketing operations. The VPSM will also act as a key liaison in owner relations, fostering transparent communication and building trust with stakeholders. By offering actionable recommendations and identifying future performance issues, the VPSM will play a crucial role in enhancing sales, revenue, and marketing efforts across the portfolio. Additionally, the VPSM will oversee the development of comprehensive sales and marketing strategies, including advertising, public relations, promotions, and direct sales initiatives. This position requires a strong focus on data analysis to ensure accurate marketing information and to drive decision-making processes. The VPSM will also be responsible for conducting quarterly audits, participating in annual business planning, and representing CoralTree at owner meetings and budget presentations. This role is designed for a dynamic leader who can foster a motivating environment for sales and marketing staff, enhancing performance and engagement throughout the organization.

Responsibilities

• Evaluate property competitive markets and set strategies based on current and future market conditions.
• Define clear brand positioning by assessing customer segments, competition, and market relationships.
• Lead the analysis of sales and marketing operations, providing resources to address identified needs.
• Drive community culture and set expectations for field Sales, Marketing, and Revenue teams.
• Act as a key liaison in owner relations, ensuring transparent communication and building trust.
• Offer actionable recommendations to enhance sales, revenue, and marketing efforts.
• Identify future performance issues by analyzing market segment booking pace, channel reports, and conversion rates.
• Review business plans, strategies, and tactics, making recommendations to adjust based on market conditions and hotel performance.
• Optimize sales staffing models and deployment and assist in setting annual sales goals.
• Collaborate with revenue leaders to assess reservations processes and make improvements, and evaluate rate and market positioning, recommending adjustments as needed.
• Drive the development of sales and marketing efforts, including advertising, public relations, promotions, and direct sales.
• Ensure implementation of home office marketing initiatives, requiring metrics to assess success.
• Maintain and evaluate data capture procedures to ensure accurate marketing information.
• Oversee due diligence and transition activities for new property acquisitions and exits.
• Maintain strong communication with SVPs of Operations, addressing property-specific issues.
• Regularly analyze group booking pace, backlog, and other metrics to identify revenue opportunities.
• Conduct quarterly sales and marketing audits, adjusting plans to align with market conditions.
• Participate in annual business planning, approving sales and marketing strategies, pricing, and budgets.
• Represent CoralTree at owner meetings, budget presentations, and regular calls.
• Work with the home office team to complete and maintain the Gold Standards Checklist, ensuring best practices.
• Evaluate digital marketing strategies, including SEO, SEM, social media, and adjust to maximize revenue.
• Foster a motivating environment for sales and marketing staff, enhancing performance and engagement.
• Assist with onboarding new team members, ensuring they are familiar with resources and support.
• Review staff structure and performance, identifying training opportunities and enhancing skills, and participate in the recruitment and selection of key property-level leadership roles.
• Foster a vibrant marketing community to share best practices, brainstorm innovative solutions, and align strategic efforts across the portfolio.
• Act as a guest speaker on Affinity Team calls, providing support, training, and development to enhance team capabilities.
• Design and implement leadership development programs for Affinity Team leaders, empowering them to excel in peer leadership roles.
• Utilize the DOS Affinity Team to undertake projects that contribute to building a world-class marketing community.
• Lead the CRC/Residences Marketing Affinity Team, coordinating monthly calls and training sessions to ensure alignment and growth.
• Organize and deliver educational seminars and learning opportunities at annual conferences, promoting continuous professional development.
• Develop and execute a mentorship program for marketing professionals, nurturing the next generation of leaders.

Requirements

• At least 10 years of Sales and/or Marketing Leadership work experience with progressive career growth and pattern of performance in the hospitality industry.
• Experience as a member of a hotel's executive team highly preferred.
• Experience engaging with owners and investors, displaying a high emotional intelligence and confidence as a public speaker.
• Proven ability to lead and manage both teams and large-scale initiatives while presenting an image of enthusiasm and professionalism.

Benefits

• Competitive salary range of $220,000 - $240,000 + bonus opportunities.