Vice President of Sales & Marketing

$189,000 - $200,000/Yr

Lodging Dynamics - Provo, UT

Full-time - Senior

Provo, UT

About the position

The Vice President (VP) of Sales and Marketing is a senior executive responsible for overseeing the development and execution of sales and marketing strategies to drive revenue growth, enhance brand visibility, and expand market share. This role requires a combination of leadership, strategic thinking, and a deep understanding of customer needs and market dynamics. The VP will manage above-property sales and marketing leaders, develop data-driven strategies, and collaborate closely with other executive team members to ensure alignment with overall business objectives.

Responsibilities

• Develops and executes sales strategies to achieve company revenue targets, focusing on new business acquisition, customer retention, and market penetration.
• Builds and maintains strong customer relationships, ensuring high levels of customer satisfaction and loyalty.
• Leads, mentors, and motivates the sales team to achieve individual and team performance goals.
• Oversees sales forecasting, budgeting, and resource allocation to optimize the sales process and ensure consistent growth.
• Analyzes sales data and performance metrics to identify trends, forecast opportunities, and make data-driven decisions for continuous improvement.
• Develops comprehensive marketing strategies that align with business goals and ensure consistent brand messaging across all platforms.
• Oversees the development and execution of digital marketing campaigns, content marketing, social media initiatives, and traditional advertising.
• Leads market research efforts to identify emerging trends, customer insights, and competitive threats.
• Collaborates with product development and research and development (R&D) teams to align marketing initiatives with product offerings and innovation.
• Manages the marketing budget and optimizes marketing spend for maximum return on investment (ROI).
• Defines and tracks key performance indicators (KPIs) for sales and marketing success, including but not limited to setting booking goals by segment, activity goals, lead response times, conversion rates, market share.
• Regularly reports on sales and marketing performance to the COO, providing actionable insights and recommendations for improvement.
• Works with the team to pull through the action items and measure results.
• Works closely with the Revenue Strategy team and Directors of Operations to align around sales and marketing priorities and initiatives.
• Provides guidance and leadership in creating an integrated customer experience across all touchpoints (sales, marketing, customer service).
• Leads, mentors, and develops high-performing sales and marketing team members.
• Sets clear goals, provides constructive feedback, and supports career development for team members.
• Fosters a culture of collaboration, innovation, and accountability within the department.

Requirements

• Bachelor's degree from an accredited university in Business Administration, Marketing or equivalent in related field.
• A minimum of ten (10) years of experience in related field required.
• A minimum of ten (10) years of supervisory experience in hotel sales and marketing field required.
• Proven track record of driving revenue growth and market expansion.
• Experience managing cross-functional teams and leading both sales and marketing departments at a senior level.
• Extensive experience in developing and executing digital marketing strategies, including SEO, content marketing, and social media.
• Strong leadership, communication, and interpersonal skills.
• Expertise in sales strategy, pipeline management, and customer relationship management (CRM) systems.
• Advanced knowledge of digital marketing platforms, tools, and analytics.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Budgeting and financial management expertise.

Nice-to-haves

• Ability to think strategically and execute tactically.
• Results-oriented with a strong focus on achieving sales targets and marketing KPIs.
• Collaborative leader who can inspire and motivate teams toward common goals.
• Adaptable and resilient in navigating business challenges and changes in the marketplace.
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
• Able to maintain a positive and professional working environment.
• Fosters a culture of excellence.
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.