Vice President of Strategic Marketing

$125,000 - $165,000/Yr

Farm Credit Of Southern Colorado - Colorado Springs, CO

Full-time - Senior

Colorado Springs, CO

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Vice President of Strategic Marketing at Farm Credit of Southern Colorado is a leadership role focused on developing and executing comprehensive marketing strategies that align with the organization's mission and goals. This position involves overseeing marketing initiatives, managing a team, and collaborating with various departments to drive business growth and enhance the company's market presence. The role requires a strong background in marketing, particularly within the agricultural sector, and emphasizes the importance of data-driven decision-making and innovative marketing practices.

Responsibilities

• Develop and maintain cohesive brand strategy across distribution channels.
• Conduct market research to identify trends, opportunities, and challenges within the agriculture sector.
• Stay abreast of industry best practices to market new products and expand distribution channels.
• Lead development of marketing strategies and programs while managing new product marketing and launch planning.
• Utilize data to develop and execute optimized annual and long-range marketing plans.
• Evaluate and adjust marketing strategy and plans to meet changing market conditions.
• Analyze data to identify and prioritize highest value prospects and allocate marketing resources accordingly.
• Oversee the creation of focused go-to-market campaigns that drive business growth.
• Work closely with other departments to ensure proper execution of strategic marketing campaigns.
• Establish, monitor, and improve processes across all brands and marketing campaigns.
• Recruit, select, develop, motivate, and evaluate the Marketing team.
• Assess talent and determine the division of responsibilities within the team.
• Establish performance standards and provide feedback to improve employee performance.
• Communicate business expectations and goals to the team and be responsible for results.
• Assist team members in creating ongoing career development plans.
• Collaborate with the Marketing team and outside vendors for high-impact creativity.
• Build relationships throughout the association to align priorities with business objectives.
• Define and nurture a collaborative and member-oriented marketing community.
• Ensure strong partnerships and alignment with overall communications strategy.
• Provide clear messaging to internal department leaders regarding key initiatives and changes.
• Collaborate with internal departments to define, measure, and report ROI and KPIs of marketing initiatives.
• Report findings and progress updates to Senior Management and Board.
• Serve as a role model for the association's vision, mission, and core values.
• Work closely with Senior Management in defining the marketing team's strategic direction.
• Ensure collaboration between Marketing, lenders, and field sales leaders in campaign development.
• Identify and execute efficient practices and data-driven growth strategies.
• Develop, implement, and monitor the annual marketing plan and budget.
• Oversee allocation of marketing budget to meet financial and strategic goals.
• Implement and drive SEO strategies to improve online visibility.
• Execute and optimize SEM/paid advertising campaigns to drive targeted traffic.
• Conduct keyword research and implement content optimization strategies.
• Generate reports on the performance of digital marketing initiatives.
• Develop strategies to create and sustain positive relationships with governmental officials and trade groups.
• Lead efforts to shape legislative policy and regulations impacting the Association's operations.

Requirements

• 10 years of experience in marketing, communications, industry relations, and/or sales, including 5 years of supervisory experience.
• Bachelor's degree in marketing, communications, organizational leadership, or agriculture; or equivalent combination of education and experience.
• Salesforce and Salesforce Marketing Cloud experience required.
• Expert knowledge of marketing and communications best practices.
• Expert oral and written communication skills.
• Working knowledge of Word, Excel, PowerPoint, and Outlook.
• Working knowledge of the financial services industry.
• General knowledge of credit administration and portfolio management procedures.
• Skill in identifying key issues and relationships relevant to achieving long-range goals.
• Skill in planning and coordinating large complex projects involving multiple stakeholders.
• Skill in selecting, managing, coaching, motivating, and developing diverse teams.
• Skill in thinking creatively and utilizing emotional intelligence.
• Skill in negotiating complex agreements to achieve the best outcome for the organization.
• Skill in establishing and maintaining relationships with various organizations and individuals.
• Skill in analyzing data and information to formulate logical conclusions.
• Skill in media relations.

Nice-to-haves

• Working knowledge of the agricultural industry preferred.
• Photo, video production, and editing experience preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401k
• Tax advantage accounts
• Paid vacation
• Sick leave
• Parental leave