Vice President of Strategic Marketing

$150,000 - $150,000/Yr

4 Corner Resources - Myrtle Beach, SC

Full-time - Executive

Myrtle Beach, SC

Administrative and Support Services

About the position

The VP Marketing Reporting and Analytics is responsible for tracking and analyzing the performance and costs associated with leads, packages, and tours. This role aims to provide actionable insights to enhance marketing outcomes and ensure effective decision-making at both marketing leadership and executive levels.

Responsibilities

• Define key performance indicators (KPIs) and metrics to evaluate the effectiveness and return on investment (ROI) of each marketing department.
• Develop, implement, and deliver marketing reports and dashboards to support decision-making at both marketing leadership and executive levels.
• Oversee the collection, integration, and analysis of marketing data from various sources, such as Livevox, GoHighLevel, Revinate, web analytics, and social media.
• Collaborate with accounting to ensure proper general ledger codes for all marketing expenditures and establish controls with each marketing department leader to ensure accurate use of codes and reporting of marketing spend.
• Ensure the accuracy, consistency, and clarity of all marketing reports and visualizations.
• Conduct in-depth analysis to identify trends, patterns, and insights that inform marketing strategy and execution.
• Manage the Marketing Database and oversee the Campaign Analytics Director role.

Requirements

• Timeshare experience is required.
• Proven experience in marketing analytics and reporting.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience with data visualization tools and marketing reporting software.
• Excellent communication skills to present findings to stakeholders.

Nice-to-haves

• Experience with marketing automation tools.
• Familiarity with social media analytics.
• Knowledge of financial reporting and budgeting processes.

Benefits

• Competitive salary of $150k annually.
• Permanent direct hire position.