Vice President, Product Marketing Manager, Depository Receipts
The Bank of New York Mellon - New York, NY
posted 1 day ago
About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. Are you a strategic collaborator with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth? Our Marketing and Communication organization is expanding our product marketing team for the Depository Receipts line of business and is seeking a Vice President, Product Marketing for our innovative and strategic product marketing team. This hybrid role will be based in our New York City or Pittsburgh office.
Responsibilities
- Drive commercial success of BNY's Depository Receipts business line, specifically as it relates to product offerings for customized and market-driven solutions for issuers, brokers and investors by creating and executing marketing strategies aligned with business priorities.
- Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies that are aligned with overall messaging across both the enterprise and the business line.
- Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
- Drive marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
- Build knowledge about the products, the clients they serve and the competitive environment.
- Develop messaging and value proposition.
- Enable client-facing teams to communicate value proposition and initiatives.
- Identify product synergies across the broader enterprise.
- Create and maintain standard marketing content.
- Collaborate with partners in digital marketing, creative, events and other specialist marketing functions to execute deliverables.
Requirements
- Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
- 7-10+ years of experience in product marketing, with a strong track record of success in the financial services industry. Experience in capital markets, asset management or fintech environments a plus.
- Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
Benefits
- Highly competitive compensation
- Benefits and wellbeing programs
- Access to flexible global resources and tools
- Generous paid leaves, including paid volunteer time
